The Importance and Challenges of Graphic Design Branding: An Overview and Discussion

This abstract provides an overview of graphic design branding, which involves the creation of a visual identity for a brand through the use of graphic design elements such as logos, typography, colors, and images. Effective branding through graphic design helps brands to stand out in a crowded market, establish an emotional connection with customers, and increase brand recognition and loyalty over time. The process of graphic design branding involves research, brainstorming, sketching, refining, and finalizing the design, with collaboration with clients to ensure accurate representation. Several theories have influenced branding graphic design, including AIDA model, Golden Circle theory, Gestalt theory, and color theory. Therefore, by using AIDA model, Golden Circle Theory, Gestalt Theory, and Color Theory as the basis, this paper examines the relevancy of these theory in influencing branding graphic design. Steele highlights the importance of graphic design in branding, how it has evolved, and successful branding campaigns. Additionally, Shaw's article discusses the importance of branding in boosting business success in the future, including the creation of a consistent brand identity and messaging that resonates with customers. This study, also discusses the challenges creative students face in graphic design branding, such as a lack of understanding of the importance of consistency and cohesiveness, target audience, and adapting designs for different platforms. Additionally, creative students may struggle with creativity when faced with strict constraints or when they lack a clear understanding of the problem they are trying to solve. Thus, an extensive review need to be conducted to overcome these limitations. To address these issues, students should receive education and training on the principles of branding graphic design, collaborate with peers and receive feedback from instructors or industry professionals, and be encouraged to experiment and explore new ideas within the given constraints. In facts, graphic design branding is important for sustainability of the product in the marketplace.