ISSN: 2222-6990
Open access
As a result of the proliferation of the internet and particularly the official commercial use of 5G in 2019, over-the-top (OTT) platforms are becoming major media services that individuals choose and use, especially for the main future consumers, Generation Z. An increasing number of research have paid attention on the trend and future development in the media industry. While there is limited systemic research focusing on the adoption of Generation Z on OTT platforms. The goal of this systematic review is to integrate and present the current research about the factors that impact Generation Z’s adoption of OTT platforms. The factors included content, price, killing time/habit, information seeking, entertainment and relaxation, companionship and escape, binge-watching, and social interaction that impacted Generation Z’s adoption of OTT platforms.
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