ISSN: 2222-6990
Open access
This study aimed to investigate the impact of strategic orientations on supply chain flexibility at munir sukhtian group company. strategic orientations are measured through three dimensions: market orientation, learning orientation, and entrepreneurial orientation. flexibility of the supply chain was measured through three dimensions: sourcing flexibility, production flexibility, and logistics flexibility. the study used the quantitative method after obtaining the answers of 220 managers through an electronic questionnaire that was developed to collect the required data. A group of statistical methods were used, such as the mean, standard deviation, and simple and multiple regression coefficients.
The study revealed that there are high application levels for the dimensions of strategic orientations and dimensions of the flexibility of supply chain at munir sukhtian group company, and that there is a significant impact of strategic orientations on the flexibility of supply chain and strategic orientations affects each dimension strategic orientations. It was found that there was a strong and statistically positive significant relationship between several variables of strategic orientations and flexibility of the supply chain.
The study recommended promoting a culture of entrepreneurship within the organization by encouraging innovation, risk-taking, and proactive decision-making, and invest in market intelligence and customer-focused strategies to further enhance market orientation, and establish robust monitoring and evaluation mechanisms to assess the effectiveness of strategic orientation initiatives on an ongoing basis.
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(Allan & AlHawamdeh, 2023)
Allan, A. A. A., & AlHawamdeh, N. (2023). The Impact of Strategic Orientations on Supply Chain Flexibility at Munir Sukhtian Group Company. International Journal of Academic Research in Business and Social Sciences, 13(12), 6046-6061.
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