The Nexus Between Advertising and Trust: Conceptual Review in the Context of Halal Food, Malaysia

Aaker, J. L. (1997) Dimensions of brand personality. Journal of marketing research, 34(3), 347-356.
Ab Rashid, N., & Bojei, J. (2020) The relationship between halal traceability system adoption and environmental factors on halal food supply chain integrity in Malaysia. Journal of Islamic Marketing, 11(1), 117-142.
Abdullah, K. B. (2008) Marketing Mix from an Islamic Perspective, Pearson Prentice-Hall, Kuala Lumpur.
Ackerberg, A. D. (2003) Advertising, learning and consumer choice in experience good of market. Journal of Economic Review, 14(3), 1007-1040.
Ahmed, W., Najmi, A., Faizan, H.M. & Ahmed, S. (2018) Consumer behavior towards willingness to pay for Halal products. British Food Journal, 121(9), 140–164.
Akter, W., Aktar, B., & Shahbaz, M. (2017) Determinants of deposits in conventional and Islamic banking. International Journal of Emerging Markets, 12(2), 296–309.
Ali, A., Xiaoling, G., Sherwani, M., & Ali, A. (2018) Antecedents of consumers’ Halal brand purchase intention. Management Decision, 56(4), 715–735.
Alia, M. Q., & Ahmada, N. (2023) The Factors that affect Halal Food and Food Products Awareness and Different Challenges. Journal of Agribusiness, 10(1), 82-95.
Al-Nashmi, M. M., & Almamary, A. A. (2017) The relationship between Islamic marketing ethics and brand credibility: A case of pharmaceutical industry in Yemen, Journal of Islamic Marketing, 8(2), 261-288.
Alom, M. M., & Haque, M. S. (2011) Marketing: an Islamic perspective, World Journal of Social Sciences, 1(3), 71-81.
Al-Shami, H. A., & Abdullah, S. (2023). Halal food industry certification and operation challenges and manufacturing execution system opportunities. A review study from Malaysia. Materials Today: Proceedings, 80, 3607-3614.
Andersen, E. S. (1994) The evolution of credence goods: A transaction approach to product specification and quality control. MAPP working paper No. 21. Aarhus: The Aarhus School of Business.
Anwar, M., & Saeed, M. (1996) Promotional tools of marketing: an Islamic perspective, Intellectual Discourse, 4 (1?2), 15?30.
Arbak, S., Islam, R., & Al Rasyid, H. (2019) Relationship between advertisement and purchase intention on Halal cosmetic products in Malaysia. Humanities & Social Sciences Reviews, 7(3), 683-694.
Arifin, A., Wyman, F., & Babolian Hendijani, R. (2021) An investigation of the aspects affecting non-Muslim customers’ purchase intention of halal food products in Jakarta, Indonesia.
Arifin, M. R., Raharja, B. S., & Nugroho, A. (2023) Do young Muslim choose differently? Identifying consumer behavior in Halal industry. Journal of Islamic Marketing, 14(4), 1032-1057.
Arriffin, S. K., Shah, K. A. & Ismail, I. (2016) Muslim consumers’ attitudes toward the advertisement of non-certified coffee shops, Jurnal Pengurusan, 48(2016), 111-123.
Ashraf, M. A. (2019) Islamic marketing and consumer behavior toward halal food purchase in Bangladesh. Journal of Islamic Marketing, 10(3), 893-910.
Aslan, H. (2023) The influence of halal awareness, halal certificate, subjective norms, perceived behavioral control, attitude and trust on purchase intention of culinary products among Muslim costumers in Turkey. International Journal of Gastronomy and Food Science, 100726.
Awang, Z., Man, Y. C., & Ibrahim, Z. (2017) Globalization of the Halal Food Industry: Implications for Malaysia. International Journal of Business and Society, 18(3), 503-518.
Azhari, M. Z., & Oktavia, Y. (2019) The Role of Islamic Symbol in Advertising among Hijabers and Non–Hijabers Using ELM Framework. Journal of Management and Leadership, 2(2), 47-57.
Aziz, A. A., Md Rahin, N., & Mohamed Asri, N. (2019) Halal advertising on Facebook: A case study of health and beauty products in Malaysia. Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value, 177-192.
Baek, T. H., & Morimoto, M. (2012) Stay away from me: examining the determinants of consumer avoidance of personalized advertising, Journal of Advertising, 41(1), 59-76.
Bahsin, H. (2018) DAGMAR Approach – Defining advertising goals for measured advertising results. https://www.marketing91.com/dagmar/
Ball, D., Coelho, P.S. & Machás, A. (2004) The role of communication and trust in explaining customer loyalty. European Journal of Marketing, 38(9), 1272-1293.
Bashir, A. (2019) Effect of halal awareness, halal logo, and attitude on foreign consumers’ purchase intention. British Food Journal, 121(9), 1998-2015.
Batra, R. & Ahtola, O.T. (1991) Measuring the hedonic and utilitarian sources of consumer attitudes, Marketing Letters, 2(2), 159-170.
Belch, G., & Belch, M. (2021) Advertising and promotion: An integrated marketing communications perspective, 12th Edition. McGraw Hill.
Bhutto, M.Y., Ertz, M., Soomro, Y.A., Khan, M.A.A. & Ali, W. (2023) Adoption of halal cosmetics: extending the theory of planned behavior with moderating role of halal literacy. Journal of Islamic Marketing, 14(6), 1488-1505.
Billah, A., Rahman, M. A., & Hossain, M. T. B. (2020) Factors influencing Muslim and non-Muslim consumers’ consumption behavior: A case study on halal food. Journal of Foodservice Business Research, 23(4), 324-349.
Blau, P. M. (1964) Exchange and Power in Social Life. New York: Wiley.
Boateng, S. L. (2019) Online relationship marketing and customer loyalty: a signaling theory perspective. International journal of bank marketing, 37(1), 226-240.
Bonne, K., & Verbeke, W. (2006) Muslim consumer’s attitude towards meat consumption in Belgium. Anthropology of Food, 5, 1-24.
British Brand Group. (2015) Consumer Trust in Brand.
Brudvig, S. (2015) Consumer-based brand trust scales: Validation and assessment. In Revolution in marketing: Market driving changes, 17-21. Springer, Cham.
Cheok, K. H., Kiew, C. S., & Tan, G. W. (2017) The impact of Islamic attributes of food products on Muslim consumers’ purchasing intention. British Food Journal, 119(5), 1114-1130.
Chia, K. M., Rohizan, A., Tee, P. K., & Tajuddin, A. R. (2019) Evaluation of service quality dimensions toward customers’ satisfaction of ride-hailing services in Kuala Lumpur, Malaysia. International Journal of Recent Technology & Engineering, 7(5S), 102-109.
Chong, S. C., Yeow, C. C., Low, C. W., Mah, P. Y., & Tung, D. T. (2022) Non-Muslim Malaysians’ purchase intention towards halal products. Journal of Islamic Marketing, 13(8), 1751-1762.
Chun, T. Y., Lee, D. K., & Park, N. H. (2020) The Effect of Marketing Activities on the Brand Recognition, Brand Familiarity, and Purchase Intention on the SNS of Franchise Companies. The Journal of Asian Finance, Economics, and Business, 7(11), 955–966.
Colley, R. H. (1961) Defining advertising goals for measured advertising results. New York: Association of National Advertisers, 1961.
Connelly, B. L., Certo, S. T., Ireland, R. D., & Reutzel, C. R. (2011) Signaling theory: A review and assessment. Journal of Management, 37(1), 39-67.
Cook, G., & Cook, E. W. D. (2001) The discourse of advertising. Business and Economics, 256.
Dali, N. R. S. M., Sulaiman, S., Samad, A. A., Ismail, N., & Alwi, S. H. (2007) Halal products from the consumer perception. In Islamic Entrepreneurship Conference 1-12.
Daud, N. M., Aziz, H. A., Baharudin, N. H., & Shamsudin, S. F. (2012) Identifying the Determinant Attributes of Halal Cosmetics Product That Influence Its Positioning Strategy in Malaysian Market. Journal of Applied Sciences Research, 8(1), 301-313.
De Mooij, M. (2021) Global marketing and advertising: Understanding cultural paradoxes. Global Marketing and Advertising, pp.1-100.
Djakeli, K., & Mahdi, Y. (2014) Halal market for food productions, Journal of Social Sciences, 3, 11-18.
Dunham, B. (2011) The role for signaling theory and receiver psychology in marketing. Evolutionary psychology in the business sciences, pp.225-256.
Ebrahim, R. S. (2020) The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing, 19(4), 287-308.
Okazaki, S. ed. (2012) Handbook of research on international advertising. Edward Elgar Publishing.
Ekoyudho, P. (2021) Factors That Influence Muslims’ Buying Behaviour Of Halal Meat Products In The Special Region Of Yogyakarta.
Erkmen, E. & Hancer, H. (2019) Building brand relationship for restaurants an examination of other customers, brand image, trust, and restaurant attributes. International Journal of Contemporary Hospitality Management, 31(3), 1469-1487.
Fadahunsi, A., & Samia, K. (2015) Social Media, Consumer Behavior and Marketing Strategy: Implications of “Halal” on Islamic Marketing Operations. Journal of Small Business and Entrepreneurship Development, 3(1), 36-43.
Fadlullah, A. K. (2021) The effect of the halal label, halal awareness, food ingredients, advertising, and purchase interest on the decision to buy Samyang noodles, Malang city. Southeast Asia Journal of Contemporary Business, Economics, and Law, 24(2), 107-113.
Fam, K. S., Waller, D. S., & Erdogan, B. Z. (2004) The influence of religion on attitudes towards the advertising of controversial products. European Journal of Marketing, 38 (5/6), 537-555.
Gill, J., & Butler, R.J. (2003) Managing instability in cross-cultural alliances, Long Range Planning, 36(6), 543-563.
Golnaz, R., Zainalabidin, R., Mad Nasir, S. & Eddie Chiew, F.C. (2010) Non-muslims’ awareness of halal principles and related food products in Malaysia. International Food Research Journal,17, 667-674.
Gvaili, Y., & Levy, S. (2016) Antecedents of attitudes toward eWOM Communication. Internet Research, 26(5), 1030-1051.
Haleem, A., Khan, M. I., Khan, S., & Jami, A. R. (2020) Research status in Halal: a review and bibliometric analysis. Modern Supply Chain Research and Applications, 2(1), 23-41.
Haque, A., Rahman, S., Ahmed, I. S., Yasmin F., & Asri, A. (2011) Assessing the impact of advertisement towards Malay consumers: an empirical study of fast-food restaurants in Malaysia. Business Management Dynamics, 1(2), 39- 53.
Hasan, H., Tamam, E., Bolong, J., Nor, M. N. M., & Ali, A. (2016) An exploratory study on the relationship between involvement and attitude towards tv advertisements with Islamic symbols and purchase intent. Jurnal Komunikasi Malaysian Journal of Communication, 32(2).
Hasanah, R., & Wahid, N.A. (2019) The mediating role of consumer’s attitude toward advertising on the relationship between advertisement content credibility and attitude toward brand. International Journal of Multicultural and Multireligious Understanding, 6(9), 12-21.
Hashim, H., Hashim, A. N., & Latif, A. A. (2011) The role of Halal awareness, Halal certification, and marketing components in determining Halal purchase intention among non-Muslims in Malaysia. Journal of International Food & Agribusiness Marketing, 23(4), 340-357.
Hussain, S., Melewar, T. C., Priporas, C. V., & Foroudi, P. (2020) Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image. Qualitative Market Research, 23(4), 549-573.
Hussin, S. R., Hashim, H., Yusof, R. N., & Alias, N. N. (2013) Relationship between Product Factors, Advertising, and Purchase Intention of Halal Cosmetic. Pertanika Journal of Social Science and Humanities. 21, 85-100.
Idris, R., Razali, N. A. H., Rahman, N. A. A., Ibrahim, I., Senathisajah, A. R. S., & Rahmat, A. K. (2023) Conceptual Framework of Factors in Halal Bakery Customer Loyalty. Russian Law Journal, 11(9s).
Ishak, S., Awang, A. H., Hussain, M. Y., Ramli, Z., Sum, S. M., Saad, S., & Manaf, A. A. (2016) A study on the mediating role of halal perception. Journal of Islamic Marketing, 7(3), 288-302.
Ismail, F. R. B. H., & Nasiruddin, K. B. (2014) Perception of Non-Muslim consumers towards Halal products in Malaysia. International Journal of Accounting and Business Management, 2(1), 128-133.
Johan, E., & Plana-Casado, M. J. (2023) Harmonizing Halal in ASEAN: Analysis of Halal Food Guidelines under the ASEAN Way Approach. JAS (Journal of ASEAN Studies), 11(1), 43-67.
Jumani, Z. A., & Sukhabot, S. (2019) Behavioral intentions of different religions purchasing halal logo products at convenience stores in Hatyai. Journal of Islamic Marketing. 11(3), 797-818.
Kadir, A. Y. A., & Al-Aidaros, A. H. (2015) Factors influencing advertising in Malaysia from an Islamic perspective. International review of management and business research, 4(1), 189.
Kalthom, B. A. (2008) Marketing Mix from an Islamic Perspective, 1st ed., Pearson Prentice Hall, London.
Ariffin, K. S., Ihsannuddin, N. Q., & Abdul Mohsin, A. M. (2022) The influence of attitude functions on Muslim consumer attitude towards social media advertising. Journal of Islamic Marketing, 13(11), 2308-2330.
Karanges, E. R., Johnston, K. A., Lings, I., & Beatson, A. T. (2018) Brand signalling: An antecedent of employee brand understanding. Journal of Brand Management, 25(3), 235-249.
Kawata, Y., Htay, S. N., & Salman, A. S. (2018) Non-Muslims’ acceptance of imported products with halal logo. Journal of Islamic Marketing. 9(1), 191-203.
Keller, K. L. (1993) Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing. 57(1), 1-22.
Khan, M. A., & Watson, T. (2003) Islamic Economics and Finance: a Glossary. Routledge.
Khan, M. I., & Rizwan, M. (2018) Determinants of Halal brand trust in non-Muslims: Evidence from Malaysia. Journal of Islamic Marketing, 9(1), 39-57.
Khan, N., Sarwar, A., & Tan, B. C. (2021) Determinants of purchase intention of halal cosmetic products among Generation Y consumers. Journal of Islamic Marketing. 12(8), 1461-1476.
Khan, N. J., Razzaque, M. A., & Hazrul, N. M. (2017). Intention of and commitment towards purchasing luxury products: a study of Muslim consumers in Malaysia. Journal of Islamic Marketing, 8 (3), 476-495.
Kotler, P., Armstrong, G., Tolba, A., & Habib, A. (2011) Principles of Marketing. Essex, England: Pearson.
Lafferty, B. A., & Goldsmith, R. E. (1999) Corporate credibility’s role in consumers’ attitudes and purchase intentions when a high versus a low credibility endorser is used in the ad. Journal of business research, 44(2), 09-116.
Lang, T., & Heasman, M. (2004) Food wars: The global battle for mouths, minds and markets. Earthscan.
Larzelere, R. E., & Huston, T. L. (1980) The dyadic trust scale: Toward understanding interpersonal trust in close relationships. Journal of Marriage and the Family, 595-604.
Lee, S. J., Ahn, C., Song, K. M., & Ahn, H. (2018) Trust and distrust in e-commerce. Sustainability, 10(4), 1015.
Ling, K. C., Piew, T. H., & Chai, L. T. (2010) The Determinants of Consumers' Attitude Towards Advertising. Canadian Social Science, 6(4), 114.
MacKenzie, S. B., & Lutz, R. J. (1989) An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of Marketing, 53, 48-65.
Madun, A., Kamarulzaman, Y., & Abdullah, N. (2022) The Mediating Role of Consumer Satisfaction in Enhancing Loyalty Towards Malaysian Halal-Certified Food And Beverages. Online Journal of Islamic Management and Finance, 2(1), 1-20.
Marzuki, S. (2012) Understanding restaurant managers’ expectations of Halal certification, Malaysia. Published doctoral dissertation, University of Canterbury.
Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of management review, 20(3), 709-734.
Memon, Y. J., Azhar, S. M., Haque, R., & Bhutto, N. A. (2020) Religiosity as a moderator between theory of planned behavior and halal purchase intention. Journal of Islamic Marketing, 11(6), 1821-1836.
Moghaddam, H. K., Khan, N., Tan, B. C., & Khan, S. (2022) Consumer attitude toward Halal food in the United Kingdom. Food Research, 6(6), 136-142.
Mohamed, Z., Rezai, G., Shamsudin, M. N., & Chiew, E. (2008) Halal logo and consumers’ confidence: What are the important factors. Economics & Technology Management review, 3(1), 37-45.
Mohd, S. N., & Abang S. A. S. (2018) Mediating effect of Halal image on Muslim consumers’ intention to patronize retail stores: insights from Malaysia. Journal of Islamic Marketing, 9(2), 338–355.
Morgan, R. M., & Hunt, S. D. (1994) Commitment-trust theory of relationship marketing. Journal of Marketing 58, 20-38.
Morrow, J. L. Jr., Hansen, M. H., & Pearson, A. W. (2004) The cognitive and affective antecedents of general trust within cooperative organizations. Journal of Managerial Issues. 16(1), 48-64.
Murphy, R., & Narkiewicz, V. (2010) Electronic commerce and the value proposition. The Journal of Human Resource and Adult Learning. 6(1), 99-105.
Nguyen, N., Leclerc, A., & LeBlanc, G. (2013) The mediating role of customer trust on customer loyalty. Journal of Service Science and Management. 6(1), 96-109.
Niazi, M. A. K., Ghani, U., & Aziz, S. (2019). Impact of Islamic religiosity on consumers' attitudes towards Islamic and conventional ways of advertisements, attitude towards brands and purchase intentions. Business and Economic Review, 11(1), 1-29.
Omar, M. S., Jang, J. M. J., & Yunus, I. Y. (2021). The Relationship between Ambience elements and Staff Satisfaction A Case Study of Politeknik Tuanku Syed Sirajuddin Cafeteria.
Omar, W. M., Muhammad, M. Z., & Omar, A. C. (2008) An analysis of the Muslim consumer's attitudes towards halal food products in Kelantan. ECER Regional Conference, Kelantan, Malaysia.
Othman, M., & Owen, L. (2009) Revisiting the concept of Islamic advertising. International Journal of Business and Management. 4(2), 103-112.
Perdana, A. S. (2018) Identity positions and halal cosmetics in Indonesian middle-class Muslim women. Expose: Jurnal Ilmu Komunikasi, 1(1).
Porral, C. C., & Levy-Mangin, J.P. (2016) Food private label brands: the role of consumer trust on loyalty and purchase intention. British Food Journal.118(3), 679-696.
Pratama, A. A. N., Hamidi, M. L., & Cahyono, E. (2023) The effect of halal brand awareness on purchase intention in Indonesia. Cogent Business & Management, 10(1), 2168510.
Prendergast, G., Cheung, W. L., & West, D. (2010) Antecedents to advertising avoidance in China. Journal of Current Issues & Research in Advertising, 32(2), 87-100.
Przepiorka, W., & Berger, J. (2017) Signaling theory evolving: Signals and signs of trustworthiness in social exchange. Social dilemmas, institutions and the evolution of cooperation, 373-392.
Rachbini, W. (2018) The relationship of attitude, subjective norm, perceived behavioral control on halal food purchasing behavior in Jakarta. IOSR Journal of Business and Management, 20(1), 28-37.
Rachmawati, E., & Suroso, A. (2020) A moderating role of halal brand awareness to purchase decision making. Journal of Islamic Marketing, 13(2), 542-563.
Rahman, M. A., Abir, T., Yazdani, D. M. N., Hamid, A. B. A., & Al Mamun, A. (2020) Brand image, eWOM, trust and online purchase intention of digital products among Malaysian consumers. Journal of Xi’an University of Architecture & Technology, 12(3), 4935-4946.
Rahman, R. A., Zahari, M. S. M., Hanafiah, M. H., & Mamat, M. N. (2021) Effect of halal food knowledge and trust on Muslim consumer purchase behavior of Syubhah semi-processed food products. Journal of Food Products Marketing, 27(6), 319-330.
Rajagopal, S., Ramanan, S., Visvanathan, R., & Satapathy, S. (2011) Halal certification: implication for marketers in UAE. Journal of Islamic marketing, 2(2), 138-153.
Rajavi, K., Kushwaha, T., & Steenkamp, J. B. E. (2019) In brands we trust? A multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities. Journal of Consumer Research, 46(4), 651-670.
Ramaseshan, B. H. Y. (2007) Moderating effects of the brand concept on the relationship between brand personality and perceived quality. Brand Management, 14(6), 458-466.
Rejeb, A., Rejeb, K., & Zailani, S. (2021) Are halal food supply chains sustainable: a review and bibliometric analysis. Journal of Foodservice Business Research, 24(5), 554-595.
Rezai, G., Mohammed, Z., & Shamsudin M. N. (2012) Assessment of Consumers’ Confidence on Halal Labelled Manufactured Food in Malaysia. Pertanika Journal of Social Sciences & Humanities, 20(1), 33-42.
Roose, G., Geuens, M., & Vermeir, I. (2018) From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements. British Food Journal, 120(6), 1170-1182.
Run, E. C. D., Butt M. M., Fam, S. K., & Jong Y. H. (2010) Attitudes Towards Offensive Advertising: Malaysian Muslims’ Views. Journal of Islamic Marketing, (1) 25-36.
Saabar, S. S., & Ibrahim, S. B. (2014) The knowledge of halal and advertising influence on young Muslims awareness. In Proceedings of the International Economics Development and Research, (73), 36.
Salem, M. Z., Baidoun, S., Walsh, G., & Sweidan, N. (2019) The effect of female portrayal in advertising on the Palestinian females purchase decision. Journal of Islamic Marketing, 11(2), 282-300.
Scott, B. M., & Lutz, R. J. (1989) An empirical examination of attitude toward the ad in an advertising pretest context. Journal of Marketing, 53, 48-65.
Septiarini, D. F., Ratnasari, R. T., Salleh, M. C. M., & Herianingrum, S. (2023) Drivers of behavioral intention among non-Muslims toward halal cosmetics: evidence from Indonesia, Malaysia, and Singapore. Journal of Islamic Accounting and Business Research, 14(2), 230-248.
Shaari, H., Ahmad, N., Md. Salleh, S., Mokhta, M. S. S., Yusoff, R. Z., Khamwon, A. & Putatchote, N. (2019) Consumer purchase intention on halal packaged food products: does halal logo and ingredients matter? Journal of Islamic, Social, Economics, and Development, 4(23), 78-86.
Shafiq, A., Haque, A., Abduallah K., & Jan, M. T. (2017) Beliefs about Islamic advertising: an exploratory study in Malaysia. Journal of Marketing, 8(3), 409-429.
Shieh, M. D., Chen, C. N., & Lin, M. C. (2018) Discussion of correlations between green advertising design and purchase intention based on consumers’ environmental attitude. Ecology, 27(106), 1153-1159.
Soh, H., Reid, L. N., & King, K. W. (2009) Measuring trust in advertising. Journal of Advertising, 38(2), 83-104.
Spence, M. (1973) Job market signaling. The Quarterly Journal of Economics, 87(3), 355-374
Tee, P.-K., Lim, K.-Y., Ng, C.-P., & Wong, L.-C. (2022) Trust in Green Advertising: Mediating Role of Environmental Involvement. International Journal of Academic Research in Business and Social Sciences, 12(1), 1771–1786.
Tuu, H. H., & Olsen, S. O. (2012) Certainty, risk and knowledge in the satisfaction-purchase intention relationship in a new product experiment. Asia Pacific Journal of Marketing and Logistics, 24(1), 78–101.
Vermeir, I., & Verbeke, W. (2005) Sustainable food consumption, involvement, certainty and values: an application of the theory of planned behaviour (No. 05/352). Ghent University, Faculty of Economics and Business Administration.
Vizano, N. A., Khamaludin, K., & Fahlevi, M. (2021). The effect of halal awareness on purchase intention of halal food, Indonesia. The Journal of Asian Finance, Economics and Business, 8(4), 441-453.
Waller, D. S., & Fam, K. S. (2000) Cultural values and advertising in Malaysia, Asia Pacific Journal of Marketing and Logistics, 12(1), 16-24.
Wang, D., Walker, T., & Barabanov, S. (2020) A psychological approach to regaining consumer trust after greenwashing. Journal of Consumer Marketing, 37(6), 593-603.
Wells, J. D., Valacich, J. S., Hess, T. J. (2011) What signal are you sending? How website quality influences perceptions of product quality and purchase intentions, MIS Quarterly, 35(2), 373-396.
Wilson, J. (2012) The role of Islamic marketing researchers: scribes, oracles, trend spotters or- thought leaders? Setting the agenda, Journal of Islamic Marketing, 3(2), 104-107.
Yeow, C. C. (2019) Customers’ Intention to Purchase Halal Products in Malaysia: A Case of Non-Muslims (Doctoral dissertation, UTAR).
Yeshin, T. (1998) Integrated marketing communication: The holistic approach. Business and Economics, 354.
Yunianto, H. R., & Sirine, H. (2018) Pengaruh Iklan terhadap Minat Beli Pengguna Youtube dengan Brand Recognition Sebagai Variabel Intervening. Jurnal Bisnis dan Manajemen, 8. 21-28.
Zacharia, N. B., Yunos, R. M., Che Mahmood, C. F., Anita, R., & Said, J. (2017) The effect of consumers’ interest, information access, and spending willingness on halal products trustworthiness. Asia-Pacific Management Accounting Journal, 12(2), 183-200.
Zainuddin, A. Z. A., Ridzwan, S. I., & Ridzwan, S. B. (2023) Role of Trust and Relationship Enhance Retail Halal Supply Chain Practices and Customer’s perception of Halal Compliance. International Journal of Social Science Research, 5(1), 122-135.

(Faisal et al., 2024)
Faisal, A., Adzharuddin, N. A., & Yusof, R. N. R. (2024). The Nexus Between Advertising and Trust: Conceptual Review in the Context of Halal Food, Malaysia. International Journal of Academic Research in Business and Social Sciences, 14(1), 600–620.

Copyright: © 2024 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode