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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Influence of Behavioural Factors on Mobile Phone Usage among Fishermen to Seek Climate Change Related Information

Nor Sabila Ramli, Khairuddin Idris, Asnarulkhadi Abu Samah, Jusang Bolong, Samsul Farid Samsuddin, Mas Ernawati Hamdan

http://dx.doi.org/10.6007/IJARBSS/v13-i17/19830

Open access

In this millennium era, information can be obtained through mobile phones, one of the tools of Information and Communication Technology (ICT). Mobile phones play an active role in channeling information related to climate change among fishermen. The present study tries to understand how behavioral factors can influence mobile phone usage among fishermen to gain climate change-related information. The study relies on the quantitative questionnaire to collect data from 400 selected respondents via two stages of cluster sampling. The four areas involved were Kuantan (Pahang), Perhentian Island, Kuala Terengganu, and Tumpat (Kelantan). The result shows that the majority of the fishermen are those aged more than 51 years old (40%). The results showed that behavioural intention, performance expectancy, attitude, and social influence have a positive and significant relationship with mobile phone usage.

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