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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Influence of Political Socialization Agents on Political Participation among Electorate: An Empirical Study in Bauchi State-Nigeria

Aisha Ahmad Aliyu, Yan Yongjun, Niu Huayan, Ku Hasnita Ku Samsu, Mohd Mahadee Ismail

http://dx.doi.org/10.6007/IJARBSS/v13-i18/19961

Open access

Despite Nigeria having the largest democracy in Africa, political participation remains comparatively low in the country, particularly among young people. This work aimed at investigating the influence of political socialization agents on political participation among the electorate in Bauchi State, Nigeria. A total of 442 respondents were selected and participated in the study via a stratified sampling procedure from the population of 43,403 of the electorate. Data was gathered utilizing a set of questionnaires that assessed their demographic characteristics, political participation behaviour, and perceived influence of political socialization agents. The findings of the study revealed that the media, political parties, and family socialization agents influence the political participation of the electorates during the electioneering process. The result has shown that among the political socialization agents, media present a significant impact. Therefore, it is recommended that the government develop a sensitization program targeting the electorates in Bauchi state to enlighten them and enhance their participation in political activities to further strengthen democracy.