ISSN: 2222-6990
Open access
In the evolving realm of product packaging, the intersection of minimalistic MUJI design principles and traditional Chinese aesthetics offers a promising avenue for exploration. This study delves into the potential of integrating MUJI's design elements into Chinese packaging to enhance its value and appearance. Rooted in a detailed analysis of MUJI's unique design philosophy and the rich traditions of Chinese packaging aesthetics, this research employs a quantitative approach using semi-structured questionnaires. Primary findings suggest that certain MUJI design characteristics can be seamlessly integrated into Chinese packaging, leading to a harmonious blend of simplicity and cultural richness. Through a comparative analysis, this study identifies opportunities for elevating the design value of Chinese packaging, thereby providing invaluable insights for designers and manufacturers aiming to combine the best of both worlds. The implications of this study pave the way for future innovations in the packaging industry, redefining the way products are presented and perceived in the market.
Christof, B., Nicole, C., & Keisuke, T. (2022). MUJI and the Aesthetics of Simplicity: A Comparative Study on Minimalist Product Images. In The Journal of the Asian Conference of Design History and Theory. 4, 154-163.
Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approach. Sage publications.
DuPont (2023). Sustainability Report. DuPont Publications.
Encyclopaedia Britannica (2006). http://www.britannica.com
German Packaging Ordinance VerpackG, (2017). German Packaging Act (VerpackG). https://ecommercegermany.com/blog/the-german-packaging-act-verpackg-how-
Gopinathar, P., Prabha, G., & Ravichandran, K. (2016). The Role of Packaging in Manufacturing–A Brief Understanding. IOSR Journal of Business and Management, 18(12), 01-07.
Iwabuchi, K. (2002). Recentering globalization: Popular culture and Japanese
transnationalism. Duke: Duke University Press.
Magnier, L., & Crié, D. (2015). Communicating packaging eco-friendliness: An exploration of consumers’ perceptions of eco-designed packaging. International Journal of Retail & Distribution Management, 43(4/5), 350-366.
Manzini, E., & Vezzoli, C. (2003). A strategic design approach to develop sustainable product service systems: examples taken from the ‘environmentally friendly innovation’Italian prize. Journal of Cleaner Production, 11(8), 851-857.
Roll, M. (2019). Muji: The global strategy behind the Japanese no-brand brand. http://martinroll.com
Shen, Z., Tian, S., & Yang, S. (2022). A Brief Analysis of the Design Aesthetics of MUJI. Academic Design, 5(5), Article 17.
Strickland, E. (2000). Minimalism: Origins. Bloomington: Indiana University Press.
Xu, Q. R., & Lv, J. (2011). Packaging and container design based on universal design principles. Packaging Engineering, 32(24), 61-64.
(Hang et al., 2023)
Hang, W., Alli, H., Shaahbudin, S. A., & Effendi, R. A. A. R. A. (2023). Integarate Muji’s Character Into New Chinese Packaging Design For Better Value And Aesthetic Appearance. International Journal of Academic Research in Business and Social Sciences, 13(12), 1810–1826.
Copyright: © 2023 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode