ISSN: 2222-6990
Open access
This paper discusses the Chinese animation industry, which has developed remarkably in recent years, attracting a wide range of teenage audiences. It delves into the key factors in Chinese animation that attract Chinese teenagers. As an important form of media, animation occupies an important position in the daily lives of teenagers. Through literature review and case study analysis, several factors such as cultural identity, character design, production quality, storyline, social interaction, and educational values are explored and their role in attracting young audiences is analyzed. The study found that Chinese animations can attract young people's attention because they can satisfy viewers' emotional needs, cultural identity, and entertainment interests, and also because the development of modern technology and media platforms has made animations easier to disseminate and watch. As a major means of cultural transmission, animation has had an indispensable impact on the growth of young people. Animation works can promote young people's cognitive ability, creativity, and cross-cultural understanding, but they may also have a certain impact on their values, social behaviors, and health. The state has issued the China Animation Industry Development Plan (2016-2025), which specifies development goals and key support areas to promote the healthy development of the animation industry. The findings and discussion of this study expand the literature on the relationship between animation and adolescents in China and provide some practical and constructive implications for animation created with adolescents as the primary viewing audience.
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(Jin’e et al., 2024)
Jin’e, L., Harun, A., & Nasir, M. N. F. (2024). Exploring the Elements of Chinese Animation Appeal to Chinese Teenagers. International Journal of Academic Research in Business and Social Sciences, 14(1), 801–810.
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