ISSN: 2222-6990
Open access
With the development of science and Technology, culture, technology and society need typeface design to reflect the cultural heritage and adapt to the development of technology in the digital age. Research on font design and user groups can better meet the needs of users, but also promote the development and innovation of Chinese typeface design. The problem is how to balance the traditional culture and modern technology in Chinese typeface design, and the needs of the user groups is not very detailed survey. Through the questionnaire to collect a large number of user needs and feedback and the use of data analysis to study the development of font design and user needs. It is found that the rapid development of digital media and technology brings new challenges and opportunities to typeface design. Typography on digital platforms is moving in a more diverse direction, with users paying more attention to the appearance and adaptability of typography on different screens. The research direction in the future can further explore the relationship between font design and culture, traditional art. Research should focus on a more comprehensive understanding of user needs, the integration of technology and design, and adapt to the trend of social diversity.
Spiekermann, S., Acquisti, A., Böhme, R., & Hui, K. L. (2015). The challenges of personal data markets and privacy. Electronic markets, 25, 161-167.
Bringhurst, R. (2004). The elements of typographic style. Point Roberts, WA: Hartley & Marks, Publishers.
Nguyen, M. (2020). Creating visual identity and brand guidelines to achieve consistency in brand experience–case kokonat.
Ye, W., & Li, Y. (2022). Design and Research of Digital Media Art Display Based on Virtual Reality and Augmented Reality. Mobile Information Systems, 2022.
Leavy, P. (2020). Method meets art: Arts-based research practice. Guilford publications.
Wang, S., & Yuan, H. (2019). Deeper user experience-Emotional design. In Advances in Affective and Pleasurable Design: Proceedings of the AHFE 2018 International Conference on Affective and Pleasurable Design, July 21-25, 2018, Loews Sapphire Falls Resort at Universal Studios, Orlando, Florida, USA 9 (pp. 188-195). Springer International Publishing.
Guo, Y. (2023). Design of artistic graphic symbols based on intelligent guidance marking system. Neural Computing and Applications, 35(6), 4255-4266.
Plocher, T., Rau, P. L. P., Choong, Y. Y., & Guo, Z. (2021). Cross?Cultural Design. Handbook of human factors and ergonomics, 252-279.
Reas, C., & Fry, B. (2007). Processing: a programming handbook for visual designers and artists. Mit Press.
Rapp, A. (2021). In search for design elements: a new perspective for employing ethnography in human-computer interaction design research. International Journal of Human–Computer Interaction, 37(8), 783-802.
Wright, P., & McCarthy, J. (2022). Experience-centered design: designers, users, and communities in dialogue. Springer Nature.
Kljun, M., ?opi? Pucihar, K., & Coulton, P. (2018). User engagement continuum: art engagement and exploration with augmented reality. Augmented Reality Art: From an Emerging Technology to a Novel Creative Medium, 329-342.
Cuny, C., Pinelli, M., Fornerino, M., & deMarles, A. (2020). Experiential art infusion effect on a service’s brand: the role of emotions. Journal of Marketing Management, 36(11-12), 1055-1075.
Landa, R. (2021). Advertising by design: generating and designing creative ideas across media. John Wiley & Sons.
Hu, J. (2023). User Perception Simulation of Art Products Visual Design Based on VR Recognition.
Skaggs, S. (2017). FireSigns: a semiotic theory for graphic design. MIT Press.
Martinec, R., & Van Leeuwen, T. (2020). The language of new media design: Theory and practice. Routledge.
Johnson, J. (2020). Designing with the mind in mind: simple guide to understanding user interface design guidelines. Morgan Kaufmann.
Rello, L., Pielot, M., & Marcos, M. C. (2016). Make it big! The effect of font size and line spacing on online readability. In Proceedings of the 2016 CHI conference on Human Factors in Computing Systems (pp. 3637-3648).
Choi, S., & Aizawa, K. (2019). Emotype: Expressing emotions by changing typeface in mobile messenger texting. Multimedia Tools and Applications, 78, 14155-14172.
Huang, S. M. (2019). Effects of font size and font style of Traditional Chinese characters on readability on smartphones. International Journal of Industrial Ergonomics, 69, 66-72.
Lee, J., Kim, C., & Lee, K. C. (2021). Investigating the negative effects of emojis in Facebook sponsored ads for establishing sustainable marketing in social media. Sustainability, 13(9), 4864.
Gilbert, R. M. (2019). Inclusive design for a digital world: Designing with accessibility in mind. Apress.
(Zhu et al., 2024)
Zhu, H., Alli, H., & Abidin, S. Z. (2024). A Review of The Research on Chinese typeface Design and its User Groups. International Journal of Academic Research in Business and Social Sciences, 14(1), 1986–1997.
Copyright: © 2024 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode