ISSN: 2222-6990
Open access
This study aims to analyse the factors that influence the revisit intentions among tourist in the downtown Kuala Lumpur area. The centre focus of this research is to enhance the downtown KL areas to become a more tourist-friendly destination. It is also to support sustainable urban tourism development with three associated aspects of revisit intention to assessing the direct and indirect influence of image attraction, perceived benefit, and environment resilience with tourist satisfaction as a mediator. These variables collectively influence tourists' intention to return and shows the linkage effects of revisit intention as a crucial sign of successful sustainable tourism. The findings show that all these factors closely interact with tourists' decisions to revisit a KL city and their satisfaction plays a mediating role in this analysis. The image attraction of a destination plays an important role, subsequently perceived benefits and environmental resilience also creates a strong initial attraction and increases the likelihood of repeat visits. Satisfied tourists are more likely to revisit as the synergy between these factors creates a complex web of influences that go beyond their individual effects and ultimately influence tourist decisions. This study attempts to offer insights into encouraging sustainable urban tourist growth by examining the interaction between these factors. The findings contribute to the implementation of sustainable tourism practices and helps form strategic recommendations for urban planners, decision-makers, and the tourism sector with the goal of maximising sustainable urban tourism growth by enhancing revisit intention and ensuring a harmonious balance between economic growth, aesthetic appeal, and environmental well-being.
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(Alwi et al., 2024)
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