ISSN: 2222-6990
Open access
This study delves into the contemporary significance of brand loyalty in the context of customer retention for consumer durable products, exploring a new era viewpoint. As the consumer durable industry undergoes dynamic transformations driven by technological advancements and shifting market dynamics, understanding the evolving role of brand loyalty becomes imperative for sustained business success. The research employs a comprehensive approach to unravel the multifaceted dimensions of brand loyalty and its impact on customer retention in the context of consumer durable products. In this new era viewpoint, the study recognizes the changing dynamics of consumer preferences and the emergence of a more informed and discerning customer base. It investigates the interplay between brand loyalty and customer retention through the lens of evolving market trends, digitalization, and the integration of smart technologies in consumer durables. The research employs qualitative methodologies, including interviews, and data analytics, to capture a nuanced understanding of how brand loyalty influences consumers' decisions to stay committed to durable product brands. The findings of the study offer insights into the factors that contribute to the development and sustenance of brand loyalty in the new era. Furthermore, it analyses the impact of brand loyalty on customer retention metrics, considering variables such as product quality, brand reputation, customer experience, and the influence of online platforms. The study's outcomes aim to provide strategic recommendations for consumer durable companies to adapt their marketing and customer engagement strategies to foster brand loyalty in the evolving landscape, ultimately contributing to enhanced customer retention in this new era of consumer preferences and
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(Bing et al., 2024)
Bing, G., Mughairi, B. Al, Karim, A. M., & Karim, A. M. (2024). Study on Importance of Brand Loyalty for Customer Retention for Consumer Durable Products: New Era Viewpoint Guo Bing 1, Badar Al Mughairi 2, Asif Mahbub Karim 3 and Ajwaad Mahbub Karim 4 1 PhD Researcher, Binary University of Management & Entrepreneurshi. International Journal of Academic Research in Business and Social Sciences, 14(1), 453–464.
Copyright: © 2024 The Author(s)
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