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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

A Review of Relevant Research on Tourism Information Adoption Model on Social Media

Yuting Shi, Rosmiza Binti Haji Bidin, Roslina Binti Mamat

http://dx.doi.org/10.6007/IJARBSS/v14-i1/20505

Open access

With the maturity of 5G communication technology, people's attention has shifted from traditional media to new media, and the emergence of social media, especially short videos, has captured the attention of young people. This paper uses a descriptive analysis method to summarize the literature review of social media and Information Adoption Model.The researchers analyzed the origin and development of Information Adoption Model as well as its importance and significance. The relevant studies of information adoption model in tourism are analyzed. Finally, from the perspective of communication, the researchers summarize the adoption of information adoption model in social media about tourism information. The summary of the research on social media and Information Adoption Model can provide specific references for future social media researchers.

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(Shi et al., 2024)
Shi, Y., Bidinaa, R. B. H., & Mamataa, R. B. (2024). A Review of Relevant Research on Tourism Information Adoption Model on Social Media. International Journal of Academic Research in Business and Social Sciences, 14(1), 2831–2843.