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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Instrument’s Reliability and Validity of Continuance Intention toward Using Mobile Fitness Apps Model: Pilot Study

Rasha Najib Aljabali, Norasnita Ahmad

http://dx.doi.org/10.6007/IJARBSS/v14-i1/20521

Open access

The prevalence of mobile fitness apps has led to a substantial increase in their market size and download rates. However, in practical situations, consistently high dropout rates and limited usage of mobile fitness apps continue to pose significant challenges for successful post-adoption. Therefore, the current study aimed to evaluate the instrument's reliability and validity for the proposed model of users' continuance intention toward using mobile fitness apps. The model comprises 10 constructs derived from the Expectation Confirmation Model (ECM), guilt of temporary discontinuance of the mobile fitness app, four Neutralization Techniques, and switching costs. The pilot study was conducted in Malaysia through social media platforms. The data analysis was conducted using the Partial Least Squares-Structural Equation Modelling (PLS-SEM) technique for 65 valid respondents to assess the reliability and validity of the questionnaire. SmartPLS 4 software was utilized to perform the analysis. The findings indicated good reliability and construct validity. This pilot study provides a foundation for further research on continuance intention to use mobile fitness apps and validates the measurement instrument for future large-scale studies.

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(Aljabali & Ahmad, 2024)
Aljabali, R. N., & Ahmad, N. (2024). Instrument’s Reliability and Validity of Continuance Intention toward Using Mobile Fitness Apps Model: Pilot Study. International Journal of Academic Research in Business and Social Sciences, 14(1), 1058–1074.