ISSN: 2222-6990
Open access
Insurance helps individuals and businesses manage and recover from unexpected events such as accidents, illnesses, natural disasters, and economic losses. Due to that, consumer satisfaction towards insurance is important. There are two types of insurance, which are property and liability, and life and health insurance. The purpose of this study is to examine consumers’ satisfaction with life and health insurance in China. In order to examine the satisfaction of consumers with life and health insurance in China, a questionnaire is used to collect the data. Approximately 300 questionnaires were distributed in three cities in Hebei Province, China, with a total of 244 questionnaires received. This study uses SPSS software to analyse the data. The data is analysed by using descriptive techniques, including chi-square analysis and cross-analysis. Through this study, it is found that consumers in China are not satisfied with life and health insurance on the professional level of sales personnel, the claim time, and the price of insurance. Life and health insurance satisfaction should be improved. Therefore, this study is very helpful in understanding consumer satisfaction with life and health insurance in China.
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(Zheng & Dahlan, 2024)
Zheng, F., & Dahlan, H. M. (2024). A Study on Consumer Satisfaction with China’s Life and Health Insurance. International Journal of Academic Research in Business and Social Sciences, 14(1), 1431–1438.
Copyright: © 2024 The Author(s)
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