ISSN: 2222-6990
Open access
Businesses are constantly looking for innovative and engaging ways to interact with their target audience in the fast-paced world of marketing. The practice of creating memorable un-experiences is one tactic that is gaining popularity. Un-experiences aim to create distinctive and memorable events that leave a lasting impression on customers rather than concentrating on products and services like traditional marketing campaigns do. This study examines both the marketing strategies and techniques for producing memorable un-experiences. The study aims to gain a deeper understanding of the effect of un-experiences on consumer behaviors and identify best practices for developing successful campaigns through a review of the literature and case studies of successful un-experience campaigns.
According to the study, key components of successful un-experience marketing include a thorough understanding of the target market, innovative technology use, and a focus on creating a strong emotional bond with customers. According to the study's findings, businesses aiming to increase brand recognition and customer loyalty among their target population may consider using un-experiences marketing.
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(Ghani et al., 2024)
Ghani, K. T. A., Zainoddin, A. I., Jalal, & Abd, M. Z. H. (2024). Empowerment of Memorable Un-Experience Marketing Strategies. International Journal of Academic Research in Business and Social Sciences, 14(1), 2473–2477.
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