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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Exploring the Nexus of Attitude and Perceived Information: Unraveling the Mediating Role of Intention in Predicting Adoption of Islamic Cooperative Finance by SME Customers in Southern Thailand - A Theory of Planned Behavior Perspective

Elfitra Azliyanti, Purbo Jadmiko

http://dx.doi.org/10.6007/IJARBSS/v14-i1/20767

Open access

The Islamic cooperative industry, addressing global financial inclusion challenges, encounters low adoption among SME customers in southern Thailand. This study, rooted in the Theory of Planned Behavior (TPB), explores the influence of attitude and perceived information on the intention to adopt Islamic cooperative financing. Analysis of 381 survey responses highlights the significant impact of attitude and perceived information on adoption intention. The study reveals that intention serves as a crucial mediator between attitude, perceived information, and actual adoption behavior. These findings contribute to enhancing the TPB model, providing valuable insights for stakeholders seeking to boost the adoption of Islamic cooperative financing in Southern Thailand.

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(Akem & Cheumar, 2024)
Akem, U., & Cheumar, M. (2024). Exploring the Nexus of Attitude and Perceived Information: Unraveling the Mediating Role of Intention in Predicting Adoption of Islamic Cooperative Finance by SME Customers in Southern Thailand - A Theory of Planned Behavior Perspective. International Journal of Academic Research in Business and Social Sciences, 14(1), 3001–3012.