ISSN: 2222-6990
Open access
Entrepreneurs adopts technology to enhance their business operations. Social media has facilitated the creation of virtual customer environment where entrepreneurs with similar interest interact with one another and with their numerous customers via the internet. This study examined the effects of social media usage on women entrepreneur creativity in five selected towns in Anambra state, Nigeria. Multiple cross- sectional design was adopted for the study. The population of the study is 695 and sample size is 134. Random sampling technique was adopted for the study Instrument of questionnaire was used for data collection. Regression analysis was used to analyze the data. It was found that the use of Facebook, YouTube and instagram by women entrepreneurs have enhanced product / service creativity of women entrepreneurs in Anambra state, Nigeria. Also, WhatsApp (wap) has a positive effect on creativity but it is statistically insignificant at 5% significant level. Age and educational qualification have negative effect on creativity among women entrepreneurs that uses social media in the study area. Age is statistically significant at 5% significant level. Educational qualification of women entrepreneurs in the study area showed that educational qualification is statistically insignificant at 5% significant level. Marital status has a positive effect on creativity among women entrepreneurs in the study area, though, it is statistically insignificant at 5% significant level. We recommend that Entrepreneurs should take advantage of Facebook, YouTube and Instagram to improve their business creativity so that their products and services can compete favorably at both local and international market.
Aderoba, C. T., & Babajide, D. A. (2015). Business enterprises and entrepreneurship practices in Nigeria. European Journal of Business and Management, 7 (18), 22- 37.
Adilo, J. N. (2019). Conflict management and organizational performance: a study of selected breweries in South – East, Nigeria. International Journal of Management and Entrepreneurship, 1 (1), 1 – 22.
Akanni, H. (2010). Magnitude and demand for credit by SME. A paper presented at the West Africa Sub Regional seminar on enterprises credit held on March 15- 17, 2010 in Accra, Ghana.
Ancu, M., & Cozma, R. (2009). My space politics: users and gratification of befriending candidates. J. Broadcast Electronic Media, 53 (4), 567- 583.
Asika, N. (1990), research methodology in the Behavioral sciences. Longmont Nigeria limited Ikeja.
Bruce, E., Shurong, Z., Akakpo, A., & Oppong, J. (2022). Impact of social media on start-up survival: Qualitative evidence from Ghana. Journal of Management, Economics, and Industrial Organization, 6(2), 48-69. http://doi.org/10.31039/jomeino.2022.6.2.4
Carayannis, E. G., D. Evans,D. & Hanson,M. (2003). "A cross-cultural learning strategy for entrepreneurship education: outline of key concepts and lessons learned from a comparative study of entrepreneurship students in France and the US," Technovation, 23 (9), 757-771.
Evans, D., & McKee, J. (2010). Social Media Marketing: The Next Generation of Business Engagement. Wiley Publishing, Inc., Indiana.
Fillis, I., and Rentschler, R., (2010). The Role of creativity in Entrepreneurship. Journal of Enterprising Culture, 18(1), 49-81, https://doi.org/10.1142/S0218495810000501
Finke, R., Ward, T. B., & Smith, S. M. (1992). “Creativity cognition: Theory, research, and applications”. MIT Press.
Frenzel, C.W. (1996). Information Technology management, Cambridge, Thomson Publishing Company.
Baird, H. C., & Parasnis, G. (2011). From social media to social customer relationship management. Strategy & Leadership, 39(5), 30-37
Hoselitz, M. L. (1964). Social structure and competition in inter- firm networks: The paradox of embeddedness. Administrative Science, 42 (1), 35- 67.
Iblasi, W. N., Bader, D. M. K., & AL- Qreini, S. A. (2016). The impact of social media as a marketing tool on purchasing decision (case study on Samsung for electrical home appliances). International Journal of Management Studies and Research, 4 (1), 14- 28.
Juliana, N. O., Hui, H. J., Clement, M., Solomon, E. N., & Elvis, O. K. (2021). The Impact of Creativity and Innovation on Entrepreneurship Development: Evidence from Nigeria. Open Journal of Business and Management, 9, 1743-1770. https://doi.org/10.4236/ojbm.2021.94095
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003
Klein, P. G. (2008). Opportunity Discovery, Entrepreneurial Action, and Economic Organization. Strategic Entrepreneurship Journal, 2, 175-190. https://doi.org/10.1002/sej.50
Krejcie, K. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psyhological Measurement, 30, 607- 610.
Lampropoulos, G., Siakas, K., & Anastasiadis, T. (2019). Internet of things in the context of industry 4.0: An Overview. International Journal of Entrepreneurial Knowledge, 7 (1), 4-19.
Lüthje & Franke, N. (2003). "The ‘making’of an entrepreneur: testing a model of entrepreneurial intent among engineering students at MIT," R&d Management, 33 (2), 135-147.
Nguyen, T. T., Phan, H. T. T., & Pham, V. T. (2021). Impact of creativity on student entrepreneurial intention. International Journal of Innovation - IJI, São Paulo, 9(3), 646-663. https://doi.org/10.5585/iji.v9i3.19659
Nwachukwu, C. C. (1990). Management theory and practice, Anambra; Africana- FEP publishers Limited.
Ogbari, M. E., Isiavwe , D. T., Ajagbe, M. A., & Oke, A. O. (2015). Forecasting Effect of Creativity on Entrepreneurial Sustainability. International Journal of Academic Research in Business and Social Sciences, 5(7), 123- 138.
Ogundele, O. J. K. (2004). Practices of Entrepreneurship in Nigeria. Lagos Omolofin Publisher.
Ojeleye, Y. C., Opusunju, M. I., & Ahmed, A. I. (2018). Impact of social media on entrepreneurship development among users in Zamfara State. Journal of Economics and Finance, 2 (2), 303- 322.
Orohdo, A. J. (2004). Techniques of writing Reports. Nairobi Masola Publishers.
Salem, S., & Beduk, A. (2021). The Effect of Creativity and Innovation on Entrepreneurship. International Journal of Academic Management Science Research (IJAMSR), 5(8), 1-11. www.ijeais.org/ijamsr
Sart, G. (2013). Effects of Technology Transfer Offices on Capacity Building in Creativity, Innovation and Entrepreneurship. The European Journal of Social & Behavioural Sciences,
purchase intention in social media websites; Procedia Social and Behavioral Sciences, 40, 326 – 333.
Smith, P., & Taylor, J. (2004). Marketing Communications: An Integrated Approach. London: Kogan Page Limited4, 704-712. https://doi.org/10.15405/FutureAcademy/ejsbs(2301-2218).2012.4.5
Sin, S., Nor, K. M., &Al- Agaga, A.M. (2012). Factors affecting Malaysia young consumers’ online
Vandervert, L. R., Schimpf, P. H. & Liu, H. (2007). How working memory and the cerebellum collaborate to produce creativity and innovation. Creativity Research Journal, 19(1), 1-18.
Zafar, M., Shafiq, W., Kousar,S., Yousaf, H. Q., & Nasi, N. (2017). Impact of social media on entrepreneurship growth: a case of Lahore, Pakistan. International Journal of Engineering Sciences & Research Technology, 6(1), 1- 8.
(Iluno et al., 2024)
Iluno, E. C., Umoru, H. E., & Bello, S. (2024). Effect of Social Media Usage and Demographic characteristics on Creativity among Women Entrepreneurs in Anambra State. International Journal of Academic Research in Business and Social Sciences, 14(2), 1826–1842.
Copyright: © 2024 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode