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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Financial Socialization among The Millennial Generation

Nur Muzdalifah Zulkarnain, Zaimah, R., Sarmila, M. S.

http://dx.doi.org/10.6007/IJARBSS/v14-i3/21058

Open access

Financial socialization plays an important role in the money management of the millennial generation. This is because the millennial generation has an attitude of individualism, is easily bored, has an ego, looks different, is impatient, indifferent, has low commitment and loyalty, is never serious, and lacks creativity in solving critical problems. Thus, this study tries to describe agents and financial socialization among the millennial generation. The study was conducted in Kampong Bharu, Kuala Lumpur. The sample of the study is the millennial generation, aged between 24 and 44 years old. This study uses a survey method for data collection. The research instrument is an online questionnaire using Google Forms. A total of 316 respondents were analyzed, and the data were analyzed descriptively. Findings show that mothers and fathers are the main agents influencing the financial behavior of the millennial generation. In addition, the financial interaction of the millennial generation family has a moderate mean level. Findings also show that socialization plays an important role in shaping an individual's attitude towards money. The findings of the study also show that parents are the best role models for millennials when it comes to financial management. The main conclusion of the study is the role of parents in shaping and interacting with their children, playing an important role in encouraging them to make the right decisions about finances.

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(Zulkarnain et al., 2024)
Zulkarnain, N. M., Zaimah, R., & Sarmila, M. S. (2024). Financial Socialization among The Millennial Generation. International Journal of Academic Research in Business and Social Sciences, 14(3), 1304–1315.