ISSN: 2222-6990
Open access
This study investigates the marketing strategies of Islamic donation-based crowdfunding platforms in Malaysia, focusing on pricing and promotional tactics to increase customer value and foster lasting relationships. A series of interviews were conducted with managers from six Islamic donation-based crowdfunding platforms in Malaysia. For the purposes of analysis, this study employed a single-case study approach. The interviews were conducted via Google Meet and completed by the end of August 2022. These findings aim to equip project owners with better marketing strategies for their initiatives. The research highlights the critical importance of effective marketing in the success of Islamic crowdfunding platforms. It shows that strategic pricing and promotional tactics can significantly increase the platform's appeal and significantly increase the likelihood of project success.
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(Nazarie et al., 2024)
Nazarie, W. N. F. W. M., Muhamed, N. A., Kamaruddin, M. I. H., Radzi, R. M., & Kamarubahrin, A. F. (2024). Marketing Approach in Islamic Donation Based-Crowdfunding Platform in Malaysia: Exploratory Study. International Journal of Academic Research in Business and Social Sciences, 14(4), 925–938.
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