Architectural business owners were massively affected by the global COVID-19 pandemic issues. There are negative and positive impacts of a pandemic on entrepreneurial ventures, especially in the architecture industry. Every architectural business owner struggles to maintain and sustain their business. The pandemic response to new challenges and adaptation to ensure continuity. Hence, this gives chances to identify the values through their business to survive during this crucial post-pandemic period. Architectural firms have acted upon innovative ideas to deal with business and survive. Here we identify the theoretical framework of architectural entrepreneurship and business model to give insights criteria for the conceptual model. The theoretical framework develops from understanding an architect, architectural firm, architectural management, architectural entrepreneurship, and business model. The concept model to achieve a resilient business model emphasized the interconnectedness and significance of each element. The development of the conceptual model started with the identification between architectural practice and management. Subsequently, articulate together the impact of the pandemic and firms’ value goals & motivation. The articulation contributes to identifying the resilient business model.
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