Effect of Interaction Stimuli in Live Streaming Social Commerce on Consumer Shopping Intention: A Conceptual Study

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(Lulu & Zolkepli, 2024)
Lulu, Z., & Zolkepli, I. A. (2024). Effect of Interaction Stimuli in Live Streaming Social Commerce on Consumer Shopping Intention: A Conceptual Study. International Journal of Academic Research in Business and Social Sciences, 14(6), 417–435.

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