ISSN: 2222-6990
Open access
This study aims to assess the current trends among Saudi women towards purchasing traditional fashions, examine the influence of various forms of media, including social media platforms, television, print media, and online fashion blogs, on the desire of Saudi women to purchase traditional fashions, investigate demographic variations in the trend of Saudi women towards purchasing traditional fashions, including differences based on age, education level, socio-economic status, and geographic location., identify the underlying motivations driving Saudi women's engagement with traditional fashion, including cultural pride, religious considerations, social norms, and personal expression, and to analyse how these motivations intersect with media consumption patterns. The study found statistically significant differences in the trend of Saudi women towards wearing traditional clothing based on demographic variables such as age, geographical region, and income level. However, no significant differences were observed based on educational level. The hypothesis that posited statistically significant differences in the influence of the media on purchasing trends for traditional clothing across demographic variables was not supported. There were no significant differences based on age, income level, or education level, but significant differences were found based on geographical region.
The third hypothesis, which suggested a relationship between the influence of the media on trends and purchasing practices for traditional clothing and the trend of Saudi women towards wearing traditional clothing, was supported. The analysis revealed a statistically significant, albeit weak, positive relationship between these factors.
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(Aldabbagh, 2024)
Aldabbagh, M. B. A. (2024). The Influence of Media on the Trend of Saudi Women towards Purchasing Traditional Clothing. International Journal of Academic Research in Business and Social Sciences, 14(6), 964–997.
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