Communication is considered one of the basics for the continuation of any activity within the educational institution, the objectives of this activity cannot be achieved without it. Hence, it was necessary to train workers in this institution to master various communication skills to improve their job performance through certain standards. The study problem lies in the insufficiency of methods to enhance the communication skills possessed by university professors at the University of Technology and Applied Sciences in Salalah - Sultanate of Oman to improve and develop their job performance, given that the university is an educational institution works hard to produce and develop knowledge. The study aimed to evaluate the important communication skills that must be available in professors at the University and adopting performance standards to evaluate their performance and find sufficient ways to enhance their communication skills to improve their job performance in the university. The study used the descriptive analytical approach, and the questionnaire was used as a tool for the study to achieve the objectives of study through the problem posed by the study. The questionnaire was distributed to study sample, and their responses was analyzed. The results are the existence of individual differences between the communication skills possessed by professors, and that the skills of thinking and persuasion are among the most approved skills they have compared to the skills of speaking and writing, and that these skills can to be applied to improve the job and behavioral performance of professors at the university.
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(Al-Kathiri & Zitawi, 2024)
Al-Kathiri, A. A. S., & Zitawi, D. U. deen D. M. Al. (2024). The Role of Communication Skills in Improving the Job Performance of Teaching Staff at the University of Technology and Applied Sciences in Salalah - Sultanate of Oman. International Journal of Academic Research in Business and Social Sciences, 14(6), 844–859.
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