The Impact of User-Generated Content and Electronic Word-of-Mouth on Consumer Purchase Intention: Consumer Engagement as a Mediator

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Zahrah, N., Sengorou, M. F. R. J. A., & Salleh, N. S. M. (2024). The Impact of User-Generated Content and Electronic Word-of-Mouth on Consumer Purchase Intention: Consumer Engagement as a Mediator. International Journal of Academic Research in Business and Social Sciences, 14(7), 2159–2174.

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