ISSN: 2222-6990
Open access
This research endeavors to unravel the intricate relationship between packaging design and consumer behavior in the context of Northeastern cereal agricultural products. Focusing on the vibrant region of Songyuan, Jilin, China, the study employs a multi-method approach encompassing fieldwork observations, content analysis, and consumer surveys. The investigation unfolds in three key dimensions: evaluating current packaging designs, understanding consumer perspectives, and gauging the acceptance of alternative designs. The findings reveal four distinct models of packaging design, each resonating differently with consumers. Traditional motifs evoke a sense of authenticity, while modern graphics enhance visual appeal and information communication. Consistency with brand identity instills trust, and informative packaging aids in informed purchase decisions. Additionally, the introduction of alternative designs presents an exciting prospect, especially among younger demographics, signifying a potential shift in consumer preferences. This research contributes a nuanced understanding of the pivotal role packaging design plays in shaping consumer choices for Northeastern cereal agricultural products. It provides actionable insights for businesses seeking to align their packaging strategies with consumer preferences, fostering brand loyalty and enhancing market competitiveness. This study serves as a valuable resource for practitioners, academics, and stakeholders invested in the dynamic interplay between design and consumer behavior.
Bloomfield, J., & Fisher, M. J. (2019). Quantitative research design. Journal of the Australasian Rehabilitation Nurses Association, 22(2), 27–30. https://doi.org/10.33235/jarna.22.2.27-30
Christensen, A. P., Cardillo, E. R., & Chatterjee, A. (2023). What kind of impacts can artwork have on viewers? Establishing a taxonomy for aesthetic impacts. British Journal of Psychology, 114(2), 335-351.
Dickson, P. R., & Ginter, J. L. (1987). Market segmentation, product differentiation, and marketing strategy. Journal of marketing, 51(2), 1-10.
Engelen, A., & Brettel, M. (2011). Assessing cross-cultural marketing theory and research. Journal of Business Research, 64(5), 516-523.
Goodland, R. (1995). The concept of environmental sustainability. Annual review of ecology and systematics, 26(1), 1-24.
Halabi, K. N. M. (2021). Exploring the Influence Packaging Attributes of ’Buat an Malaysia’on Consumer Purchase Intention: A Conceptual Paper. City U niversity EJournal of Academic Research (CueJAR), 3(1), 112–123. https:/ /www.city.edu.my/CUeJAR/pdf/Volume3Issue1/CUeJARV3I1_08.pdf
Halabi, K. N. M., & Hands, D. (2018). Identifying and Aligning Product ‘Attri butes ’ with Latent Consumer Purchase Motivations. Asian Journal of Soci al Sciences and Management Studies, 5(1), 16–22. https://doi.org/10.20448/
journal.500.2018.51.16.22
Heeks, R. (1999). Information and communication technologies, poverty and development. Development informatics working paper, (5).
Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of brand management, 9, 249-261.
Ling, T., & Mustaffa Halab, K. N. (2024). Exploring the Influence of Green Packaging Design on Consumer Purchasing Behavior: A Comprehensive Analysis. International Journal ofAcademic Research in Business and Social Sciences, 14(1), 1662–1670. https://doi.org/10.6007/ijarbss/v14-i1/19743
Luo, L., van der Voet, E., & Huppes, G. (2010). Biorefining of lignocellulosic
feedstock–Technical, economic and environmental considerations. Bioresou rce technology, 101(13), 5023-5032.
O’Guinn, T. C., & Muniz Jr, A. M. (2005). 13 Communal consumption and the brand. Inside consumption: Consumer motives, goals, and desires, 252.
Polyakova, K. (2013). Packaging design as a Marketing tool and Desire to purchase.
Smith, W. R. (1956). Product differentiation and market segmentation as alternative marketing strategies. Journal of marketing, 21(1), 3-8.
Suh, E. M. (2007). Downsides of an overly context?sensitive self: Implications from the culture and subjective well?being research. Journal of personality, 75(6), 1321-1343.
Yin, R. K. (2014). Case Study Research : design and methods (5th Editio). SAGE.
(Ling & Halabi, 2024)
Ling, T., & Halabi, K. N. M. (2024). Investigating the Influence of Packaging Design on Consumer Purchasing Decisions: A Study of Northeastern Cereal Agricultural Products in Jilin, China. International Journal of Academic Research in Business and Social Sciences, 14(8), 2494–2505.
Copyright: © 2024 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode