The Effect of Advertising Perceived Value on Purchase Intentions in the Influencer Economy: The Mediating Role of Persuasion Knowledge on Instagram in Malaysia

Ab Hamid, M. R., Sami, W., & Sidek, M. M. (2017). Discriminant validity assessment: Use of Fornell & Larcker criterion versus HTMT criterion. Journal of physics: Conference series,
Aji, P., Nadhila, V., & Sanny, L. (2020). Effect of social media marketing on Instagram towards purchase intention: Evidence from Indonesia’s ready-to-drink tea industry. International Journal of Data and Network Science, 4(2), 91-104.
Boerman, S. C., Willemsen, L. M., & Van Der Aa, E. P. (2017). “This post is sponsored” effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook. Journal of Interactive Marketing, 38(1), 82-92.
Boksberger, P. E., & Melsen, L. (2011). Perceived value: a critical examination of definitions, concepts and measures for the service industry. Journal of services marketing, 25(3), 229-240.
Brinson, N. H., & Eastin, M. S. (2016). Juxtaposing the persuasion knowledge model and privacy paradox: An experimental look at advertising personalization, public policy and public understanding. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 10(1).
Campbell, M. C., & Kirmani, A. (2000). Consumers' use of persuasion knowledge: The effects of accessibility and cognitive capacity on perceptions of an influence agent. Journal of consumer research, 27(1), 69-83.
Chang, C., & Dibb, S. (2012). Reviewing and conceptualising customer-perceived value. The marketing review, 12(3), 253-274.
Chi, H., Yeh, H. R., & Tsai, Y. C. (2011). The influences of perceived value on consumer purchase intention: the moderating effect of advertising endorser. Journal of international management studies, 6(1), 1-6.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers’ product evaluations. Journal of marketing research, 28(3), 307-319.
Edell, J. A., & Burke, M. C. (1987). The power of feelings in understanding advertising effects. Journal of consumer research, 14(3), 421-433.
Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American journal of theoretical and applied statistics, 5(1), 1-4.
Fishbein, M., & Ajzen, I. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research.
Friestad, M., & Wright, P. (1994). The persuasion knowledge model: How people cope with persuasion attempts. Journal of consumer research, 21(1), 1-31.
Gan, C., & Wang, W. (2017). The influence of perceived value on purchase intention in social commerce context. Internet research, 27(4), 772-785.
Ha, T. M. (2021). The impact of product characteristics of limited-edition shoes on perceived value, brand trust and purchase intention. Cogent Business & Management, 8(1), 1953680.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European business review, 31(1), 2-24.
Hassim, N., Hasmadi, M. H. N., & Sharipudin, M.-N. (2020). Social media or social comparison? An analysis of Instagram use among Malaysian youth. SEARCH Journal of Media and Communication Research.
Hoe, J., Dastane, D. O., & Selvaraj, K. (2018). Predicting consumer perception and its impact on purchase intention for residential property market. Journal of Technology Management and Business, 5(2).
Hsieh, Y.-C., & Chen, K.-H. (2011). How different information types affect viewer’s attention on internet advertising. Computers in human Behavior, 27(2), 935-945.
Hsu, H. Y., & Tsou, H.-T. (2011). Understanding customer experiences in online blog environments. International Journal of Information Management, 31(6), 510-523.
Huynh, T. T., & Hoang, L. L. (2022). The effects of electronic word of mouth (eWOM), persuasion knowledge and celebrity endorsement in advertisements upon the purchase intention of foreign language learners. Science & Technology Development Journal: Economics-Law & Management, 6(4), 3491-3503.
Hwang, K., & Zhang, Q. (2018). Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge. Computers in human Behavior, 87, 155-173.
Joshi, Y., Uniyal, D. P., & Sangroya, D. (2021). Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence. Journal of cleaner production, 328, 129638.
Khan, S. N., & Mohsin, M. (2017). The power of emotional value: Exploring the effects of values on green product consumer choice behavior. Journal of cleaner production, 150, 65-74.
Lim, X. J., Radzol, A., Cheah, J., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian journal of business research, 7(2), 19-36.
Lin, S. X. R., C. Y. (2024). The impact of perceived value on purchase intention in the sharing economy [?????????????????]. Business Economics Research [??????], 08, 81-84.
Liu, P., Li, M., Dai, D., & Guo, L. (2021). The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived value. Electronic Commerce Research and Applications, 48, 101073.
Lu, C. X. (2022). E-commerce live marketing, perceived value, and customer purchase intention [??????????????????]. Business Economics Research [??????], 22, 103-106.
Luo, B., Li, L., & Sun, Y. (2022). Understanding the influence of consumers’ perceived value on energy-saving products purchase intention. Frontiers in Psychology, 12, 640376.
Maharum, S. M., Md Isa, N., Salahuddin, N., & Saad, S. (2017). The relationship between dimension of consumption value and intention to purchase of green products. The International Journal of Business & Management, 5(10), 215-221.
Martins, J., Costa, C., Oliveira, T., Gonçalves, R., & Branco, F. (2019). How smartphone advertising influences consumers' purchase intention. Journal of business research, 94, 378-387.
Myers, S., Sen, S., Syrdal, H., & Woodroof, P. (2024). The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing. Journal of Marketing Theory and Practice, 32(1), 43-60.
Ni, S. (2024). New consumption in the internet celebrity economy: The new shopping trend shaped by social media [?????????——???????????]. Market Weekly [????], 37(07), 97-100.
Pektas, S. Y., & Hassan, A. (2020). The effect of digital content marketing on tourists’ purchase intention. Journal of Tourismology, 6(1), 79-98.
Petty, R. E., Cacioppo, J. T., Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. Springer.
Pradika, G. A., Rahyuda, K., Kerti, Y., & Giantari, I. (2018). The Influence of Social Value on the Attitude of M-Advertising Users and the Purchase Intention of the Millenial Generation on the Instagram Application. European Journal of Business and Management, 10(12), 113-122.
Ramli, N. A., Latan, H., & Nartea, G. V. (2018). Why should PLS-SEM be used rather than regression? Evidence from the capital structure perspective. Partial least squares structural equation modeling: Recent advances in banking and finance, 171-209.
Reinhard, M. A., Messner, M., & Sporer, S. L. (2006). Explicit persuasive intent and its impact on success at persuasion—The determining roles of attractiveness and likeableness. Journal of Consumer Psychology, 16(3), 249-259.
Richard, J., & Guppy, S. (2014). Facebook: Investigating the influence on consumer purchase intention.
Rizkalla, N., & Setiadi, D. D. (2020). APPRAISING THE INFLUENCE OF THEORY OF CONSUMPTION VALUES ON ENVIRONMENTALLY-FRIENDLY PRODUCT PURCHASE INTENTION IN INDONESIA. Management & Marketing Journal, 18(1).
Rouf, M. A., & Akhtaruddin, M. (2018). Factors affecting the voluntary disclosure: a study by using smart PLS-SEM approach. International Journal of Law and Management, 60(6), 1498-1508.
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of business research, 22(2), 159-170.
Smith, J. B., & Colgate, M. (2007). Customer value creation: a practical framework. Journal of Marketing Theory and Practice, 15(1), 7-23.
Sommermeyer, K., & Pookulangara, S. (2019). LIKEtoKNOW. it: The Influencer Economy, An Exploratory Study. International Textile and Apparel Association Annual Conference Proceedings,
Statista. (2024a). Leading social networks worldwide as of April 2024, ranked by number of users (in millions). Retrieved 08.24 from https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Statista. (2024b). Number of global social network users 2017-2027. Retrieved 08.24 from https://www.statista.com/statistics/617136/digital-population-worldwide/
Stevens, S. E., Steele, C. A., Jutai, J. W., Kalnins, I. V., Bortolussi, J. A., & Biggar, W. D. (1996). Adolescents with physical disabilities: some psychosocial aspects of health. Journal of adolescent health, 19(2), 157-164.
Stratton, S. J. (2021). Population research: convenience sampling strategies. Prehospital and disaster Medicine, 36(4), 373-374.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of retailing, 77(2), 203-220.
Taber, K. S. (2018). The use of Cronbach’s alpha when developing and reporting research instruments in science education. Research in science education, 48, 1273-1296.
Van Selm, M., & Jankowski, N. W. (2006). Conducting online surveys. Quality and quantity, 40, 435-456.
Vanwesenbeeck, I., Walrave, M., & Ponnet, K. (2017). Children and advergames: the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes. International Journal of Advertising, 36(4), 520-541.
Verhellen, Y., Oates, C., De Pelsmacker, P., & Dens, N. (2014). Children’s responses to traditional versus hybrid advertising formats: The moderating role of persuasion knowledge. Journal of Consumer Policy, 37, 235-255.
Wang, E. S.-T. (2010). Impact of multiple perceived value on consumers' brand preference and purchase intention: a case of snack foods. Journal of food products marketing, 16(4), 386-397.
Wang, Y. Y. (2019). The impact of regulatory fit on the effectiveness of online advertising: The role of persuasion knowledge and cognitive resources [Master's thesis, Southwest Jiaotong University]. https://link.cnki.net/doi/10.27414/d.cnki.gxnju.2019.001761
Watanabe, E. A. d. M., Alfinito, S., Curvelo, I. C. G., & Hamza, K. M. (2020). Perceived value, trust and purchase intention of organic food: a study with Brazilian consumers. British Food Journal, 122(4), 1070-1184.
Wei, M.-L., Fischer, E., & Main, K. J. (2008). An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing. Journal of Public Policy & Marketing, 27(1), 34-44.
Yang, X. (2022). Consumers' purchase intentions in social commerce: the role of social psychological distance, perceived value, and perceived cognitive effort. Information Technology & People, 35(8), 330-348.
Yeo, B. L., Mohamed, R. H. N., & Muda, M. (2016). A study of Malaysian customers purchase motivation of halal cosmetics retail products: Examining theory of consumption value and customer satisfaction. Procedia Economics and Finance, 37, 176-182.
Yoo, C. Y., & Jeong, H. J. (2014). Brand transparency in social media: Effects of message sidedness and persuasion knowledge. The Journal of Advertising and Promotion Research, 3(2), 5-44.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of marketing, 52(3), 2-22.

Jingwu, X. (2024). The Effect of Advertising Perceived Value on Purchase Intentions in the Influencer Economy: The Mediating Role of Persuasion Knowledge on Instagram in Malaysia. International Journal of Academic Research in Business and Social Sciences, 14(10), 839–858.

Copyright: © 2024 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode