ISSN: 2222-6990
Open access
This study aims to determine the relationship between consumption value and consumption behaviour of washing machines among housewives in Kulim, Kedah. The specific objectives are to examine the consumption behaviour and consumption values associated with washing machines, and to identify significant predictors for consumption behaviour of washing machines. A total of 382 housewives were selected as respondents through random sampling. Data was collected using self-administered questionnaires adapted from various studies on consumer products. The findings indicate that housewives in Kulim exhibit high levels of consumption behaviour and assign high importance to all five consumption values related to washing machines: functional, conditional, social, epistemic, and emotional. Multiple regression analysis revealed that 30.8% of the variance in washing machine consumption behaviour could be explained by functional, conditional, social, and epistemic values. These results provide valuable insights for marketers and policymakers aiming to understand and influence the consumption behaviour of washing machines in this demographic.
Angelucci, M., Attanasio, O., & Di Maro, V. (2012). The impact of Oportunidades on consumption, savings and transfers. Fiscal Studies, 33(3), 305-334.
Alejandre, C., Akizu-Gardoki, O., & Lizundia, E. (2022). Optimum operational lifespan of household appliances considering manufacturing and use stage improvements via life cycle assessment. Sustainable Production and Consumption, 32, 52-65.
Ayar, I., & Gürbüz, A. (2021). Sustainable consumption intentions of consumers in Turkey: A research within the theory of planned behaviour. SAGE Open, 11(3), 21582440211047563.
Bei, L. T., & Simpson, E. M. (1995). The determinants of consumers' purchase decisions for recycled products: an application of acquisition-transaction utility theory. ACR North American Advances.
Bhutto, M. Y., Liu, X., Soomro, Y. A., Ertz, M., & Baeshen, Y. (2020). Adoption of energy-efficient home appliances: Extending the Theory of Planned behaviour. Sustainability, 13(1), 250.
Biswas, A., & Roy, M. (2015). Green products: an exploratory study on the consumer behaviour in emerging economies of the East. Journal of cleaner production, 87, 463-468.
Candan, B., Unal, S., & Erci?, A. (2013). Analysing the relationship between consumption values and brand loyalty of young people: A study on personal care products. Management, 29, 46.
Cheung, M. L., Pires, G., & Rosenberger, P. J. (2020). The Influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32(3), 695–720.
Dong, X., Li, H., Liu, S., Cai, C., & Fan, X. (2018). How does material possession love influence sustainable consumption behaviour towards the durable products? Journal of cleaner production, 198, 389-400.
Dubois, D., Jung, S., & Ordabayeva, N. (2021). The psychology of luxury consumption. Current Opinion in Psychology, 39(2352-250X), 82–87.
ElNashar, Z., Cherkaoui, O., Zlatev, Z., & ElNashar, E. (2018). Laundry washing machine for consumption of clothing, water and energy in Egypt. Journal of the Faculty of Technics and Technologies, Trakia University, 6(2), 121-130.
Engelland, B. T., Workman, L., & Singh, M. (2000). Ensuring service quality for campus career services centers: a modified SERVQUAL scale. Journal of marketing Education, 22(3), 236-245.
Finch, J. E. (2006). The impact of personal consumption values and beliefs on organic food purchase behaviour. Journal of Food Products Marketing, 11(4), 63-76.
Fuerst, F., Kavarnou, D., Singh, R., & Adan, H. (2020). Determinants of energy consumption and exposure to energy price risk: A UK study.
Galvão, A., Aleixo, M., De Pablo, H., Lopes, C., & Raimundo, J. (2020). Microplastics in wastewater: microfiber emissions from common household laundry. Environmental Science and Pollution Research, 27, 26643-26649.
Gonçalves, H. M., Lourenço, T. F., & Silva, G. M. (2016). Green buying behaviour and the theory of consumption values: A fuzzy-set approach. Journal of business research, 69(4), 1484-1491
Guide on minimum energy performance. (2018, July 24). Retrieved from Suruhanjaya Tenaga (Energy Commision):https://www.st.gov.my/contents/2021/MEPS/20210113%20-%20Guide%20on%20MEPS%20for%20Washing%20Machine%20(UPDATED).pdf
Household Income and Basic Amenities Survey Report by State and Administrative District Kedah (2019). retrieved from Department of Statistic Malaysia: https://v1.dosm.gov.my/v1/uploads/files/1_Articles_By_Themes/Prices/HIES/HIS-Report/HIS_Kedah.pdf
Jacobs, K., & Hörisch, J. (2021). The importance of product lifetime labelling for purchase decisions: Strategic implications for corporate sustainability based on a conjoint analysis in Germany. Business Strategy and the Environment.
Kamran, Q., & Siddiqui, D. A. (2019). The impact of emotional advertising on consumer buying behaviour for home appliance products in Pakistan. Business and Management Horizons, 7(1), 23-48.
Khan, S. N., & Mohsin, M. (2017). The power of emotional value: Exploring the effects of values on green product consumer choice behaviour. Journal of cleaner production, 150, 65-74.
Liu, Y., Gan, Y., Song, Y., & Liu, J. (2021). What influences the perceived trust of a voice-enabled smart home system: an empirical study. Sensors, 21(6), 2037.
Lin, P. C., & Huang, Y. H. (2012). The influence factors on choice behaviour regarding green products based on the theory of consumption values. Journal of Cleaner production, 22(1), 11-18.
Suki, N., Majeed, A., & Mohd Suki, N. (2022). Impact of consumption values on consumers’ purchase of organic food and green environmental concerns. Social Responsibility Journal, 18(6), 1128-1141.
Peattie, K., & Peattie, S. (2009). Social marketing: a pathway to consumption reduction? Journal of business research, 62(2), 260-268.
Ramya, N. A. S. A. M., & Ali, S. M. (2016). Factors affecting consumer buying behaviour. International journal of applied research, 2(10), 76-80.
Rizkalla, N., & Setiadi, D. D. (2020). appraising the influence of theory of consumption values on environmentally-friendly product purchase intention in Indonesia. Management & Marketing Journal, 18(1).
Sanchez-Fernandez, R., & Iniesta-Bonillo, M. Á. (2007). The concept of perceived value: A systematic review of the research. Marketing Theory, 7(4), 427–451
Schwartz, S. H., & Bilsky, W. (1987). Toward a universal psychological structure of human values. Journal of personality and social psychology, 53(3), 550.
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of business research, 22(2), 159-170.
Sostar, M., & Ristanovic, V. (2023). Assessment of Influencing Factors on Consumer behaviour Using the AHP Model. Sustainability, 15(13), 10341. MDPI.
Tao, H., Sun, X., Liu, X., Tian, J., & Zhang, D. (2022). The impact of consumer purchase behaviour changes on the business model design of consumer services companies over the course of COVID-19. Frontiers in Psychology, 13. Frontiers.
Visser, M., Stevels, A., & Schoormans, J. (2021). Comparing the recommendations of buyers of energy-efficient and enefficient vacuum cleaners. Sustainability, 13(23), 12988.
Vrtana, D., & Krizanova, A. (2023). The power of emotional advertising appeals: examining their influence on consumer purchasing behaviour and brand–customer Relationship. Sustainability, 15(18), 13337.
Wang, H. Y., Liao, C., & Yang, L. H. (2013). What affects mobile application use? The roles of consumption values. International Journal of Marketing Studies, 5(2), 11.
Webb, D. J., Mohr, L. A., & Harris, K. E. (2008). A re-examination of socially responsible consumption and its measurement. Journal of business research, 61(2), 91-98.
Woo, E., & Kim, Y. G. (2019). Consumer attitudes and buying behaviour for green food products: From the aspect of green perceived value (GPV). British Food Journal, 121(2), 320-332.
Woodruff, R. B. (1997). Customer value: the next source for competitive advantage. Journal of the academy of marketing science, 25, 139-153.
Yalcintas, M., & Kaya, A. (2017). Roles of income, price and household size on residential electricity consumption: Comparison of Hawaii with similar climate zone states. Energy Reports, 3, 109-118.
Krishnan, T., Hashim, A. H., & Yusuf, I. S. M. (2024). The Influence of Consumption Values on the Consumption Behaviour of Washing Machine among Housewives in Kulim, Kedah. International Journal of Academic Research in Business and Social Sciences, 14(10), 2169–2186.
Copyright: © 2024 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode