ISSN: 2222-6990
Open access
The purpose of this study is to analyse whether behaviour alteration attributes such as attitude, subjective norm, perceived behavioural control, perceived risk, and perceived trust have a significant effect on aviation passengers' intention to travel post-pandemic period. This behaviour alteration is caused by the implementation of new standards procedures, practices, and restrictions that interfere with aviation business operation. This study contributes to the further development of Theory of Planned Behaviour (TPB) through the inclusion of perceived risk and perceived trust that further enhance the understanding on behaviour alteration among aviation passengers and their intention to travel. Self-administered questionnaires were distributed among respondents who have experience with post-pandemic aviation travel. The analysis of the study was run by using structural equation modelling (SEM) with maximum likelihood estimation using AMOS. The results indicated that behaviour alteration attributes have significant effect on aviation passengers' intention to travel. The study has the potential to assist the airlines companies in adapting and remodel their business offers to meet the passengers’ behaviour alteration.
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