Exploring the Motives and Expectations of Chinese University Students as Short Video Internet Celebrities towards Collaboration with MCN Agencies

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Cao, Z., Alsagoff, S. A. S., & Hashim, N. (2025). Exploring the Motives and Expectations of Chinese University Students as Short Video Internet Celebrities towards Collaboration with MCN Agencies. International Journal of Academic Research in Business and Social Sciences, 15(2), 1467–1483.

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