ISSN: 2222-6990
Open access
This study delves into the ethical quandaries within Chinese Baijiu packaging design, spotlighting issues such as deceptive visuals, superfluous packaging, and environmentally detrimental practices. By deploying a design ethics framework, it pinpoints crucial concerns encompassing false advertising, cultural misappropriation, deficient health communication, and non-degradable materials. To counter these challenges, the “Simple and Natural” (SN) concept is introduced, firmly rooted in the principles of authenticity, responsibility, cultural integrity, professionalism, and sustainability. Through its application in bottle architecture, outer packaging, cultural amalgamation, functionality, and material selection, this research demonstrates how ethical design can augment product quality, reestablish consumer trust, and foster sustainable consumption. It effectively bridges the chasm between design ethics theory and practice, proffering actionable insights for nurturing ethical and sustainable development in Baijiu packaging.
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