Determinants of Member Retention in Malaysian Fitness Organisations: The Moderating Role of Attendance Frequency

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Meng, P. L. C., Piaralal, S. K., Zulkefli, N. A., & Raghavan, S. (2025). Determinants of Member Retention in Malaysian Fitness Organisations: The Moderating Role of Attendance Frequency. International Journal of Academic Research in Business and Social Sciences, 15(3), 1312–1330.

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