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With the rise of digital communication platforms, social media has become a double-edged sword, offering opportunities for self-expression and social support. Hence, this study investigates the relationship between social media usage and help-seeking behaviours among university students in Malaysia, with self-esteem as the moderating effect. This study utilised a quantitative research design and gathered data from 383 respondents using the survey. The results showed that most of the respondents had a moderate level of social media usage and a help-seeking attitude. Findings also indicate that self-esteem plays a crucial role in moderating the effects of social media on help-seeking behaviours, suggesting that enhancing self-esteem could improve mental health outcomes. The study recommended that a larger sample should be utilised to represent the whole population better.
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