In recent years, the concept of Halal development has gained significant momentum in Japan, becoming a hot topic among both Muslim tourists and Japanese businesses. Despite the presence of several Halal consulting agencies in the country, the number of Japanese companies actively engaging in the Halal sector remains relatively low. Consequently, Muslim consumers visiting Japan often encounter challenges in finding Halal-certified food and other products. This situation underscores the need for greater involvement from Japanese companies to meet the growing demand and provide better options for Muslim consumers in the country. This research project focuses on exploring the behavior of Muslim consumers in Japan with regard to Halal food. The study aims to examine in detail the challenges that these consumers face while purchasing Halal food products and to analyze their purchasing behavior. Utilizing a qualitative methodology, the study employs shadowing and interviews as the primary data collection methods. Two participants were selected to take part in the study. The goal of this research is to gain a comprehensive understanding of the experiences of Muslim consumers in Japan and identify potential strategies to improve their access to and satisfaction with Halal food choices.
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