ISSN: 2222-6990
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The purpose of this paper is to review previous research about factors influencing the intention to use Halal food packaging in that focusing on awareness, knowledge, attitude, subjective norms, perceived behavioural control, and the halal logo. The model is developed by using Theory of Planned Behaviour (TPB) by integrating awareness, knowledge halal logo. The research anticipates a positive, significant impact of these factors on adopting Halal food packaging, offering valuable insights for strategic marketing in the Halal food industry. This study highlights the importance of consumer awareness, knowledge, attitude, subjective norms, perceived behavioural control, and halal logo in influencing the intention to use halal food packaging. Marketers can leverage these insights to design effective campaigns, while policymakers can develop supportive regulations to enhance consumer trust and awareness.
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