Indigenous Entrepreneurs and Ecotourism Product: Success or Collapse?

Sarawak consists of various indigenous groups that in return promotes vast diversity in culture ethnicity and enriched the tourism industry of Sarawak. Nonetheless, the interdependency of these groups with the nature has create an opportunity to established themselves as a distinguish entrepreneur, utilizing the ecotourism as their source of income. The study identify the awareness of ecotourism within these groups in realizing the importance of business opportunities related to ecotourism, factors that influenced indigenous to become an entrepreneur, and also the factors that affect their income. Descriptive and factor analysis was used to identify the awareness, plus the influenced factors of the entrepreneur. The study found that most of them realized that ecotourism offered a platform for them to market their products, and the main reason why they become an entrepreneur is their own interest and self-realization in sustaining the nature. The study has created a platform for this indigenous group to identify their strength and weakness and so does the society in appreciating the ecotourism products.