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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Service Quality on Customer Value; Perspective from Rural Banking Sectors in Bandung, Indonesia

Tatang Suhidayat, Azhar Affandi, Iwan Sidharta

http://dx.doi.org/10.6007/IJARBSS/v6-i12/2523

Open access

The phenomenon of customer satisfaction issues on banking competition today has become an important topic. This study aims to determine the effect of service quality on customer value in the rural banking. Survey conducted on 29 Bank in the city of Bandung. Exploratory research methods to know influence of service quality toward customer value especially on rural banking. The results showed that service quality significantly influence customer value. This indicates that service quality can improve customer value on rural bank, thus the need for the implementation of good service quality by the bank manager at rural banks.

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