ISSN: 2222-6990
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Over the last two decades, the market has expanded internationally due to increased market competition. Customers concentrate more on receiving the service or product at the specified location and time for the lowest possible price. Due to these client demands; businesses have begun to understand that they need to increase internal productivity and competitiveness in their supply chains. Organizations must concentrate on their supply chain management processes in order to be more competitive. Certain procedures are essential for supply chain management to be more profitable and competitive. Supply chain management is a complex network of manufacturers, distributors, retailers, customers, and suppliers. Each of these must work together so they can convert raw materials into finished products. The unstable markets require any company to put the customer at the center of its worries, and the supply chain management must now be entirely focused on the latter. This is due to the increasing liberalization of the Jordanian economy and the entry of global corporations. Four key tasks must be completed by a business in order to effectively advertise its goods: supply, production, distribution, and marketing.
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