The Impact of Globalization Upon Pleng Luok-toong in Thailand and Pleng Luok-toong Banna in Lao People’s Democratic Republic (Lao PDR)

Pleng Luok-toong (Thai country music) and Pleng Luok-toong Banna (Lao country music) are the most appreciate form of music because they use simple lyrics, easy listening, straightforward and are unique in portraying the various aspects of society. The consequences of globalization have benefited both Pleng Luok-toong in Thailand and Pleng Luok-toong Banna in Laos. Individuals and music entrepreneurs are provided with a higher opportunity in their roles in the music industry. Entrepreneurs and music enthusiast can create and express their artistic forms and creations. Immunization guidelines and development of Pleng Luok-toong and Pleng Luok-toong Banna requires the participation from all parties involved in the music industry, government and private organizations and from the general public. Music artists should adhere to professional ethics and audiences should have knowledge and understand the meaning of the music and choose appropriateness instead of fashionable and choose music that conforms to their national culture. Psychological and intellectual development in artists, producers and audiences should emphasize on their cultural strength and governments should provide a solid foundation in the conservation of Pleng Luok-toong and Pleng Luok-toong Banna.