Exploring Net Zero Carbon Awareness among People in Krabi, Thailand

The provincial government, along with environmental NGOs and businesses, has started raising awareness through campaigns, educational initiatives, and community outreach to support net carbon zero objectives. These efforts focus on reducing the region's carbon footprint by encouraging the use of solar energy, electric vehicles, sustainable agriculture, and improving waste management, including reducing plastic waste. While awareness of carbon neutrality continues to develop, Krabi’s residents and industries are increasingly recognizing the need to contribute to the global fight against climate change. However, broader public education and stronger government support are essential for achieving net carbon zero in this rapidly growing region. This study explore qualitative research using Focus Group Discussion (FGD).To analyze this research with Nvivo, researcher will use the software’s tools to organize, code, and interpret qualitative data. Nvivo helps identify patterns, themes, and insights by systematically categorizing data such as interviews with the informants. Researcher analyse the data and find out the several key findings such as level of awareness of net zero carbon can vary depending on the context and the goals of the research. Researcher can explores the current level of awareness and understanding of net-zero carbon initiatives Krabi, Thailand, people in Krabi perceive the importance of achieving net-zero carbon emissions through public awareness and education campaigns, barriers to awareness net-zero carbon among people in Krabi, Thailand, Krabi resident’s familiar with the concepts of net-zero carbon, tourism industry’s role and challenges and opportunities for net-zero carbon and several innovative ideas and suggestions could be implemented to achieve net-zero carbon goals. These findings aim to provide a structured approach to understanding net-zero carbon awareness in Krabi, Thailand. This study highlights the importance of increasing awareness of net carbon zero among people. While there is a growing interest in sustainability, a significant of research remains in terms of participants' understanding of their role in achieving net-zero emissions.