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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Factors Influencing Growth of Women owned Micro and Small Enterprises A Survey of Kitale Municipality

Ruth Niva Ongachi, Professor Henry M. Bwisa

Open access

This study was exploring on the growth status of micro and small enterprises owned by women in Kitale municipality, Trans-Nzoia County, Rift valley province in Kenya and the factors that influenced the growth. The dependent variable in the study was growth, while the independent variables were education, social, cultural, environmental condition, skills, technology and financial capacity. A total of 70 respondents were interviewed using an interview guide instrument carefully developed with structured and unstructured questions. The aim of the study was to determine the factors influencing the growth of women entrepreneurship in Kitale and specifically to determine, the women’s level of education, skills and technology they employ, the social/cultural environmental conditions within which they operate and their financial capacity. The 70 respondents represented the target population which was within Kitale Municipality, selected by stratified random sampling procedures. Details in this project include the introduction, problem statement, the purpose, main and specific objectives of the study, research questions and the scope. A discussion of the available literature on women owned micro and small enterprises, included the enterprises’ start- up, undertakings and growth, the missing middle, the social, cultural and environmental conditions , the entrepreneur’s education level, skills technology and financing they access. The interventional efforts and growth models were also discussed. The literature review wound up with a critique, a conclusion and the missing gap. The methodology used in conducting the study was explained in details that included descriptive research design, the population, target population, sample size, sampling technique and procedure, the instruments, data collection procedure, processing and analysis. A questionnaire was administered orally to 70 women in MSE within the municipality in order to gather data. The research findings analyzed using the statistical package for social sciences(SPSS), were discussed using a triangulation style along with tables and figures the major factors affecting growth were found to be lack of training, finance, and multiple roles. The rate of growth was found to be between low and moderate. The whole research process was summarized concisely, concluded and relevant recommendations outlined. This study has made some contribution to research and added to knowledge in the existing literature all of which have been pinpointed in the summary and conclusion. The appendix included the research instrument, some tables, figures, introduction letters, a budget and a work plan. The research findings have helped unravel the problem by answering the research questions outlined and may therefore significantly play the role of assisting the stakeholders in addressing the problem of women in the MSE sector. The stakeholders include the government organs, NGOs, financial institutions, women proponents, the women entrepreneur’s, professionals and the society at large. It is hoped that the recommendation made shall be adopted by the concerned party to improve the growth of women owned MSEs in Kitale municipality and the nation at large.

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