A Consideration of Factors Affecting Sport Tourism in Kish Island-Iran

This study aimed to study the important factors determining the quality of sport tourism package in kish island, with the perspective of the seven elements of the marketing mix. Using a questionnaire containing 66 questions, the data was collected from 7 aspects: product, promotion, people, physical evidence, process, price, and place. Its validity was confirmed by experts; and the Cronbach's alpha was used for confirming the reliability (0.96). The sample was consisted of 172 people including experts from the tourism department of Kish Free Zone Organization, university faculty members, graduate and post graduate students of Kish International Campus and Tehran University. The descriptive statistics and exploratory factor analysis were used for describing and analyzing data. The results indicated the factors determining the quality of sports tourism package in Kish island include suitable accommodation, transportation, and food costs, national and international events, focused marketing, research, and planning for the development of sports tourism, access to tourist information and tips via mobile, special road and stationary bike riding, and the peace and security.