ISSN: 2222-6990
Open access
The main purpose of this paper is to consider the dynamics of e-commerce and its implications on businesses. As e-commerce involves a different environment for international marketing, its effect on the marketing mix will be looked at. The focus will be on the extent to which e-commerce favours international marketing as well as the obstacles companies will face in the global environment, when utilising and managing e-commerce.
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Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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