ISSN: 2222-6990
Open access
This paper proposed that export market orientation may provide a clear understanding of total quality management and firm export performance relationship. Specifically, the proposed framework links the between total quality management and export market orientation with firm performance in international market. This relationship used to produce the propositions that explained into how total quality management interact with market orientation and effects firm performance in international market.
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Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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