Trust on Social Media Content Among Travelers

DMO need to take advantages of social media as a primary ways to draw tourist to visit destinations. Visitors’ use and trust social media content creation of pre-visits and post-visit to the island. It is seen as a trustworthy for travel planning. Social media are used to promote activities, programs, events and local culture for tourist to experience. 132 self-administered surveys at Nipay Bay, Pangkor Island, Malaysia was analyzed. Convenience sampling was used to collect survey data. Descriptive statistic and regression was used to analyze the result. The regression result showed that 74.8% variance of the social media trust was explained by these social media consists of Instagram, Google, Facebook, Online travel guide, TripAdvisor, Twitter. The regression model was significant, F (6,125) = 61.770 p<.001, R²=.748. This proved that social media must be used collectively by DMO to promote the island as an alternative way to promote a destination branding.