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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Digital Marketing and User Satisfaction in Library 2.0: A Concept and Research Framework

Duratul ‘Afifah Arbani, Che Zainab Abdullah

http://dx.doi.org/10.6007/IJARBSS/v7-i12/3632

Open access

Digital marketing techniques are becoming more common in our advancing technology currently. Some of popular digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, display advertising, e–books, and optical disks and games. The purpose of this study is to gain the performance of digital marketing regarding to the social media usage in the library environment such as Instagram, YouTube, Facebook and other platforms connectivity and communication related to user satisfaction in library environment. This paper enables librarians and stakeholder of the library to have a better understanding on the social media phenomenon in libraries.

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