Effects of Leadership Style on Quality Attention: The Mediating Role of Quality Awareness

The current study aimed at understanding the mediating factor that quality awareness plays between leadership styles and quality attention. The study employed the questionnaire as the quantitative tool and the interviews as the qualitative tool. Through distributing the questionnaire on (to) (231) leaders and supervisors within the Saudi construction sector, and meeting with (12) managers and CEOs within the same sector it was seen that leadership plays a key role in increasing the level of awareness towards quality leading to a good level of awareness to (delete) attention to quality. The results of the study indicated that both transformational and transactional leadership had a positive influence on the quality awareness and leading to a good attention to quality. However, the transformational leadership was found to be more influential on increasing the level of awareness which is in turn can lead to a better quality attention through its variables which are (Charisma, Inspirational motivation, Intellectual stimulation, Individualized consideration) which came to be higher in influence according to the coefficient results with the transactional leadership along with its variables including (Expected efforts, Expected performance, Contingent reward). The study recommended to thoroughly examine the relationship between management and leadership in accordance with the brand equity and the market value of the organization.