ISSN: 2222-6990
Open access
History is expected to repeat itself. The current marketing organizations are likely to fragment. The new age marketing organisation is again expected to be sales focused with other marketing tasks being handled by partner companies… the partnership arising out of the core competencies of each partner. What impact would this have on the manpower? What qualities would be necessary for future marketing wizards? Organizational overhauling is foreseeable in the near future.
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Copyright: © 2018 The Author(s)
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