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International Journal of Academic Research in Economics and Management Sciences

Open Access Journal

ISSN: 2226-3624

The Impact of Trust in Using Social Media Network in E-leadership: A Case Study in KAR Group in Kurdistan Region-Iraq

Rafi Abdul-Ridha, Ahmed Muyasser A. Jader

http://dx.doi.org/10.6007/IJAREMS/v7-i2/4166

Open access

Nowadays, e-leadership is common widely, especially by educated people. Internet is the primary means has been used in this area in general and SMNs in particular. In this study, trust of using SMNs in e-leadership field will be analyzed and evaluated by using “trust dimensions”. A suggested framework that combines four of these dimensions. The constructs of the framework are: (Competence/Ability, Honesty/Integrity, Altruism, and Openness) as independent variables that influence using SMNs toward e-leadership as dependent variable. This study adopts quantitative approach, questionnaire with five Likert scale is used to collect data from informants. The informants are 30 managers of KAR Group in Kurdistan Region, with different ages, experience, gender, culture and education.
The findings of the study, are: Altruism has highly influence, Openness has positive influence, Honesty/Integrity has weak influence, and finally, Competence/Ability has the weakest influence on using SMNs in E-leadership.

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