Impact of the Competitive advantage on the Satisfaction of the Clients of the Banks in the City of Maa`n / Jordan

This study aimed to investigate The Impact of competitive advantage on the satisfaction of the clients of the banks in the city of Maa`n - Jordan. To achieve the objectives of this study, a questionnaire was developed for data collection. The sample included (360) clients banks who were selected randomly from the population, the number of valid questionnaires for analysis was (303), the study used different statistical techniques by SPSS Package of Version (16) was used to analyze the data.

The study has concluded that the perception for clients’ Competitive advantage and the Satisfaction of the Clients were medium degree with a relationship of statistical significance between the three-dimension competitive advantage and the clients’ satisfaction in the banks in Maa`n.

The study presented a number of recommendation, the most important were:
increase the efforts of the banks to improve the clients’ three- dimension Competitive advantage, and to improve the level of the clients’ satisfaction; to conduct more studies of the same topic in other organizations to see the differences in results, and to make other studies on the other types of competitive features such as innovation, flexibility, modernization and their effects on the clients’ satisfaction.