ISSN: 2222-6990
Open access
This paper aims to investigate effect of a firm’s marketing strategy on concerning employee experience employee interest to improve the organization over all performance. This survey is primarily based on questionnaire and data is collected from 10 top and middle level of textile sector organizations located in Faisalabad. The outcome of this study expose that organization are significantly correlated under moderator of marketing strategy. For that reason, all of hypotheses showed significant outcomes. This study will guide the organizations performance to figure out the role of marketing strategy to train employees for the helpful competitive challenges in business competition.
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Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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